AAG INSURANCE SERVICES LIMITED
🏛️Establishedactive
10439509 · ltd · incorporated 2016-10-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£0
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (5 active, 8 linked, 6 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
12 connected companies via shared directors
81
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£0
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | — | £0 |
| Net assets | £0 | £0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
- 2025-12-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-25📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-25📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-11-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-06-11📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2020-06-10➕WATSON, Adrian Martin appointedsecretary
- 2020-06-10➖SCAMMELL, Suzanne Adelle resignedsecretary
- 2020-06-10📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2019-12-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-11-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-07-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-12-12➖GALE, Peter resigneddirector
- 2017-12-12➖SYKES-DAVIS, Lynsey resigneddirector
- 2016-10-20🏢Company incorporatedAs AAG INSURANCE SERVICES LIMITED
- 2016-10-20➕BALAES, Richard John appointeddirector
- 2016-10-20➕GREENFIELD, Giles Rupert William appointeddirector
- 2016-10-20➕HUDSON, Stuart Daniel appointeddirector
- 2016-10-20➕HUTSON, Giles James Patrick appointeddirector
- 2016-10-20➕SCAMMELL, Suzanne Adelle appointedsecretary
- 2016-10-20➕GALE, Peter appointeddirector
- 2016-10-20➕SYKES-DAVIS, Lynsey appointeddirector
Owner dependency
40/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Richard John Balaes Individual · American · DOB 05/1970 · age 56 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 20/10/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · CB postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 16PHD LTD→ 16581590 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABBEXA CAPITAL LTD→ 12129610 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ACCELERATOR ADVISORY LIMITED→ 12144298 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ANABER INVESTMENTS LTD→ 15929869 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APTUS CAPITAL MORTGAGE GROUP LTD→ 16879844 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ASE INTERNATIONAL LTD→ 11841295 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| BARTON LILY→ 15111720 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| BEST ADVICE INVESTMENTS LIMITED→ 02357150 · est 1989 · no financials extracted | — | — | — | — | 37y | — | — |
| BLAKEY HOLDINGS LTD→ 11390608 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| BLOOMTECH BUSINESS SERVICES LIMITED→ 15767231 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BLUE AND GOLD INVESTMENTS LTD→ 16373441 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| BLUESTONE INVESTMENT HOLDINGS LIMITED→ 08753310 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-10-20
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers
Registered office
St John's Innovation Centre
Cowley Road
Cambridge
CB4 0WS
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-02
Last: 2025-10-19
Officers (5 active · 3 resigned)
WATSON, Adrian Martin→
Activesecretary · appointed 2020-06-10
View their other companies + combined net worth →
BALAES, Richard John→
Activedirector · ~56y · appointed 2016-10-20
View their other companies + combined net worth →
GREENFIELD, Giles Rupert William→
Activedirector · ~54y · appointed 2016-10-20
View their other companies + combined net worth →
HUDSON, Stuart Daniel→
Activedirector · ~49y · appointed 2016-10-20
View their other companies + combined net worth →
HUTSON, Giles James Patrick→
Activedirector · ~54y · appointed 2016-10-20
View their other companies + combined net worth →
SCAMMELL, Suzanne Adelle→
Resignedsecretary · appointed 2016-10-20 · resigned 2020-06-10
GALE, Peter→
Resigneddirector · ~61y · appointed 2016-10-20 · resigned 2017-12-12
SYKES-DAVIS, Lynsey→
Resigneddirector · ~50y · appointed 2016-10-20 · resigned 2017-12-12
Click a director name to see their full track record across all companies.
Recent filings (30 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-30
change-person-director-company-with-change-date
officers · CH01
2025-03-11
change-person-director-company-with-change-date
officers · CH01
2024-11-25
change-person-director-company-with-change-date
officers · CH01
2024-11-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-22
change-person-director-company-with-change-date
officers · CH01
2024-11-22
change-person-director-company-with-change-date
officers · CH01
2024-11-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-22
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-18
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-27