2MOMS LIMITED

🏛️Establishedactive
10452523 · ltd · incorporated 2016-10-31
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£24.1k
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £24,129
Net assets shrinking
Down £2,410 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£24k
↓ 9.1% YoY
Current Assets
£39k
↓ 10% YoY
Current Liabilities
—
£0£9k£17k£26k£35k£44kOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-10-302023-10-30
Total assets£24.1k£26.5k
Current assets£39.1k£43.5k
Net assets£24.1k£26.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-07-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-10-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-07-09
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  4. 2024-01-17
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2024-01-16
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  6. 2023-07-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-10-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-01-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-02-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-02-20
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2020-02-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2020-02-19
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2020-02-19
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2020-02-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  15. 2020-02-19
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2020-02-18
    ➕
    MORGAN, Shen appointed
    director
  17. 2020-02-18
    ➖
    CHEONG, Chor Shen resigned
    director
  18. 2019-07-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2018-02-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  20. 2016-10-31
    🏢
    Company incorporated
    As 2MOMS LIMITED
  21. 2016-10-31
    ➕
    LIEW, Sze Lin appointed
    director
  22. 2016-10-31
    ➕
    CHEONG, Chor Shen appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Shen Morgan
Individual · British · DOB 11/1980 · age 46
50–75%
—50-75% shares18/02/2020
Mrs Sze Lin Liew
Individual · Malaysian · DOB 06/1973 · age 53
25–50%
—25-50% shares31/10/2016
1 historic (ceased) PSC
  • Mrs Shen Morganceased 18/02/2020· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-10-31
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

132 The Chase
Wallington
SM6 8JS
England

Filing status

Accounts
Next due: 2026-07-30
Last made up to: 2024-10-30
Confirmation statement
Next due: 2026-11-13
Last: 2025-10-30

Officers (2 active · 1 resigned)

LIEW, Sze Lin→
director · ~53y · appointed 2016-10-31
View their other companies + combined net worth →
Active
MORGAN, Shen→
director · ~46y · appointed 2020-02-18
View their other companies + combined net worth →
Active
CHEONG, Chor Shen→
director · ~46y · appointed 2016-10-31 · resigned 2020-02-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (29 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-30
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-08
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-07-09
gazette-filings-brought-up-to-date
gazette · DISS40
2024-01-17
gazette-notice-compulsory
gazette · GAZ1
2024-01-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-13
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-21
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-29
accounts-with-accounts-type-micro-entity
accounts · AA
2021-01-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-29
accounts-with-accounts-type-micro-entity
accounts · AA
2020-02-22