ACTION COACHING LIMITED

💤Zombieactive
10541304 · ltd · incorporated 2016-12-28
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£1.9k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: SIC 47890
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47910Retail sale via mail order houses or via Internet
  • 70229Management consultancy activities other than financial management
  • 96090Other service activities n.e.c.
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £1,907

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£2k
~ YoY
Current Assets
Current Liabilities
£0£381£763£1k£2k£2kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£1.9k£1.9k
Net assets£1.9k£1.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2025-11-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-23
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  3. 2025-04-22
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  4. 2024-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-10-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-09-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-12-01
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2019-09-24
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2018-09-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2016-12-28
    🏢
    Company incorporated
    As ACTION COACHING LIMITED
  13. 2016-12-28
    JOHNS, Anneline appointed
    director
  14. 2016-12-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Anneline Johns
Individual · British · DOB 11/1978 · age 48
75100%
75–100%75-100% shares · 75-100% voting28/12/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

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Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2016-12-28
Jurisdictionengland-wales
Primary SIC47890 — SIC 47890

Registered office

Oathall House C/O Umpleby Accountancy
70 Oathall Road
Haywards Heath
West Sussex
RH16 3EN
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-16
Last: 2026-02-02

Officers (1 active · 0 resigned)

JOHNS, Anneline
director · ~48y · appointed 2016-12-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (22 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-24
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-22
gazette-filings-brought-up-to-date
gazette · DISS40
2025-04-23
gazette-notice-compulsory
gazette · GAZ1
2025-04-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-10-17
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-10
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-09
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-17
accounts-with-accounts-type-dormant
accounts · AA
2020-12-01