AFFINITY SOLUTIONS LTD
💤Zombieactive
10647950 · ltd · incorporated 2017-03-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 7 with DOB)
90
Ownership & PSC
1 active PSC(s) of 5 total, 5 with control declared
90
Director network
Network not yet resolved
30
Filing history
44 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 1 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
- 2025-10-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-10-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-12-29➕BREWER, Julie Muriel appointeddirector
- 2023-12-29➖BREWER, Jonathan Luke resigneddirector
- 2023-12-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-12-29📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-12-29📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-12-29📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-05-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-11-12📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-11-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-11-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-11-12📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-07-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-12-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-11-01➕BREWER, Jonathan Luke appointeddirector
- 2021-11-01➖JONES, Luke resigneddirector
- 2020-11-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-10-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-09-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-09-19📄change-person-director-company-with-change-dateofficers · CH01
- 2019-09-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2017-12-31➕JONES, Luke appointeddirector
- 2017-12-31➖MACLAREN, Stuart resigneddirector
- 2017-06-01➖BRASON, David resigneddirector
- 2017-06-01➕MACLAREN, Stuart appointeddirector
- 2017-04-20➕BRASON, David appointeddirector
- 2017-04-20➖GUPTA, Lalit Kumar resigneddirector
- 2017-03-03➖BRASON, David resigneddirector
- 2017-03-03➕GUPTA, Lalit Kumar appointeddirector
- 2017-03-02🏢Company incorporatedAs AFFINITY SOLUTIONS LTD
- 2017-03-02➕BRASON, David appointeddirector
Owner dependency
83/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
Succession & seller-readiness
55/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Julie Muriel Brewer Individual · British · DOB 10/1967 · age 59 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 29/12/2023 |
4 historic (ceased) PSCs
- Mr Jonathan Luke Brewerceased 29/12/2023· 75-100% shares · 75-100% voting · board control
- Mr Luke Jonesceased 01/11/2021· 75-100% shares · 75-100% voting
- Mr Stuart Maclarenceased 31/12/2017· 75-100% shares · 75-100% voting · board control
- Mr David Brasonceased 01/06/2017· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| 5 INGRAM ROAD FINCHLEY MANAGEMENT COMPANY LIMITED→ 10612577 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAPTIVE DEVICE SOLUTIONS LTD→ 11993450 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ADC GROUP OF COMPANIES LTD→ 16432351 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADVOCATE HOMES LIMITED→ 05936470 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| AGILITYCORE LTD→ 17000442 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AGRI MEICA SERVICES LLP→ OC424227 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AH-HAH LTD→ 06935303 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| ALAN T MORRALL LTD→ 14120968 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ALBION STRATEGIC HOLDINGS LTD→ 16992072 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALL THINGS GOOD AND NICE COMMUNITY INTEREST COMPANY→ 13453838 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALL1PLACE LTD→ 16809967 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALMA DRIVING SCHOOL LLP→ OC452937 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-03-02
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999
Registered office
66 St Peters Avenue
Cleethorpes
Lincolnshire
DN35 8HP
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-13
Last: 2025-10-30
Officers (1 active · 6 resigned)
BREWER, Julie Muriel→
Activedirector · ~59y · appointed 2023-12-29
View their other companies + combined net worth →
BRASON, David→
Resigneddirector · ~76y · appointed 2017-04-20 · resigned 2017-06-01
BRASON, David→
Resigneddirector · ~76y · appointed 2017-03-02 · resigned 2017-03-03
BREWER, Jonathan Luke→
Resigneddirector · ~25y · appointed 2021-11-01 · resigned 2023-12-29
GUPTA, Lalit Kumar→
Resigneddirector · ~45y · appointed 2017-03-03 · resigned 2017-04-20
JONES, Luke→
Resigneddirector · ~49y · appointed 2017-12-31 · resigned 2021-11-01
MACLAREN, Stuart→
Resigneddirector · ~37y · appointed 2017-06-01 · resigned 2017-12-31
Click a director name to see their full track record across all companies.
Recent filings (44 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-04
accounts-with-accounts-type-dormant
accounts · AA
2025-10-15
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-07
accounts-with-accounts-type-dormant
accounts · AA
2024-10-25
termination-director-company-with-name-termination-date
officers · TM01
2023-12-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-12-29
appoint-person-director-company-with-name-date
officers · AP01
2023-12-29
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-12-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-21
accounts-with-accounts-type-dormant
accounts · AA
2023-05-10
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-11-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-11-12
appoint-person-director-company-with-name-date
officers · AP01
2022-11-12
termination-director-company-with-name-termination-date
officers · TM01
2022-11-12
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-04