AIR APPARENT LIMITED

💤Zombieactive

10648735 · ltd · incorporated 2017-03-02

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Mar 2025

Net worth

£-11.7k

book net assets

Opportunity

76/100

Strong

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What this business does

Primary activity: Other business support service activities n.e.c.

Sector: Administrative & support services

Investor take

Pass (distressed without resilience)

Distressed active trading company — structural issues outweigh the discount.

Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 78). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

2 officers (1 active, 2 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

20 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

76/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Adequate — check latest filings for context.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Negative net assets

Liabilities exceed assets by £11,684

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

-£12k

↓ 15% YoY

Current Assets

£0

↓ 100% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-03-31	2024-03-31
Total assets	£-11.7k	£-10.2k
Current assets	£0	£489
Net assets	£-11.7k	£-10.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (15 events)Click to expand

2025-11-10
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-07
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-16
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-21
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-12
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-10-25
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-11-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-02-28
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2017-04-18
➖
CT SECRETARIES LIMITED resigned
corporate-secretary
2017-04-18
📄
termination-secretary-company-with-name-termination-date
officers · TM02
2017-03-02
🏢
Company incorporated
As AIR APPARENT LIMITED
2017-03-02
➕
MASEY, Simon Peter appointed
director
2017-03-02
➕
CT SECRETARIES LIMITED appointed
corporate-secretary
2017-03-02
📄
incorporation-company
incorporation · NEWINC

Owner dependency

90/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Founder age: Director aged approximately 78 — succession pressure is live.

Succession & seller-readiness

75/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 70+: Senior director is approximately 78 years old. Natural succession window is now.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mr Simon Peter Masey Individual · British · DOB 08/1948 · age 78	75–100%	—	75-100% shares	02/03/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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AIDEN SPACKMAN LIMITED→ 06515006 · est 2008 · no financials extracted	—	—	—	—	18y	—	—
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AIRTEMP A.C. LTD→ 05035829 · est 2004 · no financials extracted	—	—	—	—	22y	—	—
AIT COLORSOLVE LIMITED→ 08041876 · est 2012 · no financials extracted	—	—	—	—	13y	—	—
AJ BARBER SHOP LIMITED→ 14185088 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
AJ BARBERS SVS LIMITED→ 16432942 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AJ CLEANSE LTD→ 13944556 · est 2022 · no financials extracted	—	—	—	—	4y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated2017-03-02

Jurisdictionengland-wales

Primary SIC82990 — Other business support service activities n.e.c.

Registered office

Church Cottage

Vicarage Hill

Westerham

Kent

TN16 1TL

Filing status

Accounts

Next due: 2026-12-31

Last made up to: 2025-03-31

Confirmation statement

Next due: 2027-03-15

Last: 2026-03-01

Officers (1 active · 1 resigned)

MASEY, Simon Peter→

director · ~78y · appointed 2017-03-02

View their other companies + combined net worth →

Active

CT SECRETARIES LIMITED→

corporate-secretary · appointed 2017-03-02 · resigned 2017-04-18

Resigned

Click a director name to see their full track record across all companies.