3I MARKETING SERVICES LIMITED
🏛️Establishedactive
10657077 · ltd · incorporated 2017-03-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£179
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
PursueAsset-holding vehicle with a 66-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 66). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £179
Net assets shrinking
Down £654 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£179
↓ 79% YoY
Current Assets
£181
↓ 99% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £179 | £833 |
| Current assets | £181 | £18.9k |
| Net assets | £179 | £833 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2025-12-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-03-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-03-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2019-03-02➕ELLETT, Pauline Alexandra appointeddirector
- 2018-10-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-05-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-03-07🏢Company incorporatedAs 3I MARKETING SERVICES LIMITED
- 2017-03-07➕ELLETT, Timothy appointeddirector
- 2017-03-07📄incorporation-companyincorporation · NEWINC
Owner dependency
86/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 66 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Timothy Ellett Individual · British · DOB 01/1962 · age 64 | 75–100% | — | 75-100% shares | 07/03/2017 |
Mrs Pauline Alexandra Ellett Individual · British · DOB 10/1960 · age 66 | 25–50% | — | 25-50% shares | 02/07/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · CO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 FINANCING LIMITED→ 14206913 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 1 OAK SERVICES LIMITED→ 16586525 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 11 SQUARED LIMITED→ 14370122 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 1226 ACCOUNTING LTD→ 13695747 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 131H LTD→ 12050763 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 13TWELVE LIMITED→ 11756821 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 1AM GROUP LTD→ 17042849 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 2001 CONSULTING LTD→ 10403864 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 29 CVR LTD→ 11422338 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 2DS & TGA HOLDINGS LIMITED→ 07064062 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| 4 BG GROUP LTD→ 07118169 · est 2010 · no financials extracted | — | — | — | — | 16y | — | — |
| 411 MARKETING LIMITED→ 13590677 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-03-07
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities
Registered office
24 24 Quayside Parade
Rowhedge
Essex
CO5 7DA
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-20
Last: 2026-03-06
Officers (2 active · 0 resigned)
ELLETT, Pauline Alexandra→
Activedirector · ~66y · appointed 2019-03-02
View their other companies + combined net worth →
ELLETT, Timothy→
Activedirector · ~64y · appointed 2017-03-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-07
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-14
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-07
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-15
accounts-with-accounts-type-micro-entity
accounts · AA
2020-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-03-13
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-09
confirmation-statement-with-updates
confirmation-statement · CS01
2019-03-12