AF SPORTS COACHING LTD

🏛️Establishedactive
10700218 · ltd · incorporated 2017-03-30
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£-215.3k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Sports and recreation education
Sector: Education
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £215,270

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£215k
↓ 40% YoY
Current Assets
£160k
↑ 78% YoY
Current Liabilities
—
-£215k-£140k-£65k£10k£85k£160kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-052024-04-05
Total assets£-215.3k£-153.9k
Current assets£160.4k£90.2k
Net assets£-215.3k£-153.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2025-12-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-09-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-01-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-01-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-01-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-01-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-01-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-01-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-10-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2019-10-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2019-10-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2019-09-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2019-03-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2019-02-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2019-01-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2017-05-02
    ➕
    FIELD, Rachel Louise appointed
    director
  18. 2017-03-30
    🏢
    Company incorporated
    As AF SPORTS COACHING LTD
  19. 2017-03-30
    ➕
    FIELD, Ashley Matthew appointed
    director

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Ashley Matthew Field
Individual · British · DOB 02/1986 · age 40
75–100%
75–100%board control75-100% shares · 75-100% voting · board control30/03/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2017-03-30
Jurisdictionengland-wales
Primary SIC85510 — Sports and recreation education

Registered office

6 6 St. Anns Mews
Chertsey
Surrey
KT16 9FF
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-04-05
Confirmation statement
Next due: 2027-04-12
Last: 2026-03-29

Officers (2 active · 0 resigned)

FIELD, Ashley Matthew→
director · ~40y · appointed 2017-03-30
View their other companies + combined net worth →
Active
FIELD, Rachel Louise→
director · ~39y · appointed 2017-05-02
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (27 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-02
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-15
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-06
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-28
accounts-with-accounts-type-micro-entity
accounts · AA
2021-01-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-17