AMOTIVATE LTD
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £21.7k | £21.8k |
| Current assets | £48.5k | £44.2k |
| Cash | £26.6k | £20.0k |
| Debtors | £21.8k | £24.2k |
| Net assets | £21.7k | £21.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (14 events)Click to expand
- 2026-01-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-06-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-04-08📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2019-04-08📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2018-06-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-04-06🏢Company incorporatedAs AMOTIVATE LTD
- 2017-04-06➕MARTELL, Amanda Jane appointeddirector
- 2017-04-06📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Amanda Jane Martell Individual · British · DOB 11/1965 · age 61 | 50–75% | — | 50-75% shares | 26/04/2018 |
1 historic (ceased) PSC
- David Lawrence Martellceased 26/04/2018· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.