ADSERVE LIMITED
🏛️Establishedactive
10922283 · ltd · incorporated 2017-08-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£826.4k
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 79/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -64% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (73/100).
🏦
Refinance opportunity
1 live charge · oldest 8.0y
45/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 8.0 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Cashflow trend is negative — lender view likely cautious.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £826,429
Cash draining
Cash down 64% YoY
Cash YoY
-64%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£99k
↓ 64% YoY
Net Worth
£826k
↑ 8.4% YoY
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Cash | £99.2k | £274.3k |
| Net assets | £826.4k | £762.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2025-12-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-19📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-08-19📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-05-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-05-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-08-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-07-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-07-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-07-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-07-01📄change-person-director-company-with-change-dateofficers · CH01
- 2019-07-01📄change-person-director-company-with-change-dateofficers · CH01
- 2019-07-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-06-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-07-02➕DREWEK, Anna Elzbieta appointedsecretary
- 2018-06-26➕FOLEY, James Joseph appointeddirector
- 2018-06-11🔒Charge registered #1Lender: Hsbc Bank PLC
- 2017-08-18🏢Company incorporatedAs ADSERVE LIMITED
- 2017-08-18➕WIDDOWSON, Piers James appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr James Foley Individual · British · DOB 09/1964 · age 62 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 02/07/2018 |
2 historic (ceased) PSCs
- Mr Piers James Widdowsonceased 09/08/2021· 75-100% shares · 75-100% voting
- Mr Piers James Widdowsonceased 09/08/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 1090MHZ SOLUTIONS LTD→ 15077636 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 1ST TECH GROUP LIMITED→ 14001276 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 2LIV4 LIMITED→ 06854468 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| 3 SEED SOLUTIONS LTD→ 08215542 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| 360 SAAS LIMITED→ 15297454 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AAT SOLUTIONS LTD→ 16759868 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABUNDANCE PICTURES LTD→ 11406720 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ACCORD CONSULTANTS LIMITED→ 13919974 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ACCOUNTINGEDUCATION.COM LIMITED→ 03791305 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ACUMEN TECHNOLOGY LIMITED→ 11417233 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADAPTIVE TRADECRAFT LIMITED→ 14813806 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADSUMOAI LTD→ 16276829 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-08-18
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
West Tutnall House Claines Lane
Claines
Worcester
WR3 7RN
England
Filing status
Accounts
Next due: 2027-06-29
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-27
Last: 2025-09-13
Officers (3 active · 0 resigned)
DREWEK, Anna Elzbieta→
Activesecretary · appointed 2018-07-02
View their other companies + combined net worth →
FOLEY, James Joseph→
Activedirector · ~62y · appointed 2018-06-26
View their other companies + combined net worth →
WIDDOWSON, Piers James→
Activedirector · ~64y · appointed 2017-08-18
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc Bank PLC | A registered charge | 1 property | 11/06/2018 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (52 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-07
confirmation-statement-with-updates
confirmation-statement · CS01
2021-09-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-08-19
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-08-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-05-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-26