AFFINITY GROUP HOLDINGS LIMITED
🏛️Establishedactive
10927934 · ltd · incorporated 2017-08-22
Investment thesis
Unencumbered property vehicle — clean asset-backed target with refinance headroom.
Why interesting: Property-holding entity with no live charges; straightforward asset-backed case.
Why risky: Values depend on title and valuation; property-specific market exposure.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
ALSO REGISTERED FOR
- 63110Data processing, hosting and related activities
- 63120Web portals
- 68100Buying and selling of own real estate
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2026-02-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-09📄change-person-director-company-with-change-dateofficers · CH01
- 2023-03-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-03-09📄change-person-director-company-with-change-dateofficers · CH01
- 2023-03-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-23📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-08-23📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-23📄change-person-director-company-with-change-dateofficers · CH01
- 2021-04-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-01-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-11📄capital-name-of-class-of-sharescapital · SH08
- 2019-01-11📄resolutionresolution · RESOLUTIONS
- 2019-01-03➕EDWARDS, Anne Louise appointeddirector
- 2017-08-22🏢Company incorporatedAs AFFINITY GROUP HOLDINGS LIMITED
- 2017-08-22➕EDWARDS, Max Owen appointeddirector
Owner dependency
79/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Max Owen Edwards Individual · British · DOB 09/1964 · age 62 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 22/08/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 10TO2 LIMITED→ 15491724 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 21X9 LTD.→ 10267827 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 3I SYSTEMS STUDIO LTD→ 16646429 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4TH AND FIFTEEN PRODUCTIONS LTD→ 16768354 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 7KAY TECHNOLOGY SOLUTIONS LTD→ 15031212 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 9BLEND LIMITED→ 15723658 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A KIND OF SPACE LTD→ 16338215 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACADEMY OF ROBOTICS LIMITED→ 09209349 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ADEPT DESIGN (NORFOLK) LTD→ 04666161 · est 2003 · no financials extracted | — | — | — | — | 23y | — | — |
| ADRIAN HILL FINE ART LTD→ 07368704 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| AEON WEB LIMITED→ 06937967 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| AFM SOFTWARE SOLUTIONS LIMITED→ 03837753 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-08-22
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities
Registered office
C/O Larking Gowen 1st Floor Prospect House
Rouen Road
Norwich
NR1 1RE
United Kingdom
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-03-11
Last: 2026-02-25
Officers (2 active · 0 resigned)
EDWARDS, Anne Louise→
Activedirector · ~57y · appointed 2019-01-03
View their other companies + combined net worth →
EDWARDS, Max Owen→
Activedirector · ~62y · appointed 2017-08-22
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (32 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-12
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-28
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-14
change-person-director-company-with-change-date
officers · CH01
2023-03-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-03-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-09
change-person-director-company-with-change-date
officers · CH01
2023-03-09
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-25
confirmation-statement-with-updates
confirmation-statement · CS01
2021-08-23