AD TECH UNICORN PR LIMITED
🏛️Establishedactive
10957565 · ltd · incorporated 2017-09-12
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£159.7k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £159,680
Cash YoY
+10%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£201k
↑ 9.5% YoY
Net Worth
£160k
↑ 10% YoY
Current Assets
£214k
↑ 9.1% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Total assets | £159.7k | £144.5k |
| Current assets | £214.0k | £196.2k |
| Cash | £200.8k | £183.3k |
| Debtors | £13.3k | £12.8k |
| Net assets | £159.7k | £144.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
- 2026-03-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-06-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-05-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-05-04📄change-person-director-company-with-change-dateofficers · CH01
- 2019-05-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-12-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-12-07➕SMITH, Paul Martin appointeddirector
- 2017-09-13📄change-person-director-company-with-change-dateofficers · CH01
- 2017-09-12🏢Company incorporatedAs AD TECH UNICORN PR LIMITED
- 2017-09-12➕MUIR, Rebecca Kate appointeddirector
- 2017-09-12📄incorporation-companyincorporation · NEWINC
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 63 — approaching natural succession window.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Rebecca Kate Muir Individual · British · DOB 11/1983 · age 43 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 12/09/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · KT postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACMA HOLDINGS LIMITED→ 14539441 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ACME CLEANTECH VENTURES (UK) PRIVATE LIMITED→ 13257157 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ACORN SERVICES GROUP LIMITED→ 04543701 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ACR FINANCIAL CONSULTING LIMITED→ 13953142 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ACT 5 VENTURES UK LTD→ 15261892 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACTIONLINE RESEARCH AND TRAINING LIMITED→ 04414629 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ACTIVEGAIN LIMITED→ 02227905 · est 1988 · no financials extracted | — | — | — | — | 38y | — | — |
| ACUITY UK LIMITED→ 05850346 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| ADALTA RECRUITMENT LTD→ 14247168 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ADAM KIRKALDY LIMITED→ 11925171 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ADAPTICA LTD→ 15835832 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADAPTUS LTD→ 04480228 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-09-12
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities
Registered office
8-10 South Street
Epsom
Surrey
KT18 7PF
England
Filing status
Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-20
Last: 2025-09-06
Officers (2 active · 0 resigned)
MUIR, Rebecca Kate→
Activedirector · ~43y · appointed 2017-09-12
View their other companies + combined net worth →
SMITH, Paul Martin→
Activedirector · ~63y · appointed 2018-12-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-05-04
change-person-director-company-with-change-date
officers · CH01
2020-05-04