ABOUT FACE LIMITED
Day-to-day, this Wokingham-based consultancy most likely provides public relations, media communications, and strategic messaging services to clients, helping organisations manage their public image, handle press relations, and craft external communications campaigns.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-6.2k | £10.6k |
| Current assets | £5.5k | £1.0k |
| Cash | £5.5k | £1.0k |
| Net assets | £-9.8k | £-14.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (24 events)Click to expand
- 2025-09-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-14📄change-person-director-company-with-change-dateofficers · CH01
- 2022-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-22📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-09-22📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-09-14➖MUSHINSKAYA, Elena resigneddirector
- 2021-11-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-01📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-09-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-11-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-10-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-10-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-10-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-10-07➕MUSHINSKAYA, Elena appointeddirector
- 2019-06-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-06-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-06-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-06-01➖GRACHEV, Sergey resigneddirector
- 2017-09-13🏢Company incorporatedAs ABOUT FACE LIMITED
- 2017-09-13➕CHUKSEEV, Dmitry appointeddirector
- 2017-09-13➕GRACHEV, Sergey appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 66 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Dmitry Chukseev Individual · Russian · DOB 10/1960 · age 66 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/09/2017 |
2 historic (ceased) PSCs
- Ms Elena Mushinskayaceased 14/09/2022· 25-50% shares · 25-50% voting
- Mr Sergey Grachevceased 01/06/2019· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · RG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 3D AVIONICS LTD→ 10571234 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 3P GLOBAL SERVICES LTD→ 10054422 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| A&A ADVISORY PARTNERSHIP LTD→ 12523464 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AA ACCOUNTANTS SOUTH LIMITED→ 09341226 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| AA INSURANCE HOLDINGS LIMITED→ 09438903 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AAP KINGSTON LTD→ 11118237 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AB ENERGY CONSULTING LIMITED→ 08362135 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ABC ANALYSIS LTD→ 15294346 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABISOL CONSULTANTS LTD→ 07227877 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ABODE STAFF LTD→ 15398251 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ABON STUDIO LTD→ 17127555 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ABOVE THE BAR CONSULTANTS LIMITED→ 14083193 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
Click a director name to see their full track record across all companies.