ADS360 LTD
🏛️Establishedactive
10993829 · ltd · incorporated 2017-10-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£357.4k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Media representation services
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
39 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £357,433
Cash YoY
+31%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£376k
↑ 31% YoY
Net Worth
£357k
↑ 30% YoY
Current Assets
£446k
↑ 23% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £357.4k | £275.1k |
| Current assets | £445.6k | £361.6k |
| Cash | £376.1k | £287.1k |
| Debtors | £69.5k | £74.6k |
| Net assets | £357.4k | £275.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2025-05-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-27📄resolutionresolution · RESOLUTIONS
- 2024-11-26📄capital-alter-shares-subdivisioncapital · SH02
- 2024-11-25📄capital-name-of-class-of-sharescapital · SH08
- 2024-11-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-19📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-06-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-12-01➕PLAYLE, Anne-Marie appointeddirector
- 2023-10-30📄capital-return-purchase-own-sharescapital · SH03
- 2023-10-03📄capital-cancellation-sharescapital · SH06
- 2023-10-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-10-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-10-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-31➖O'REILLY, Dermot Christopher resigneddirector
- 2023-08-31➖THOMPSON, Lee resigneddirector
- 2023-07-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-26📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-09-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2017-10-03🏢Company incorporatedAs ADS360 LTD
- 2017-10-03➕PLAYLE, Jeremy appointeddirector
- 2017-10-03➕O'REILLY, Dermot Christopher appointeddirector
- 2017-10-03➕THOMPSON, Lee appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Anne-Marie Playle Individual · British · DOB 08/1971 · age 55 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 15/11/2024 |
Mr Jeremy Playle Individual · British · DOB 09/1970 · age 56 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/10/2017 |
2 historic (ceased) PSCs
- Mr Dermot O'Reillyceased 31/08/2023· 25-50% shares · 25-50% voting · board control
- Mr Lee Thompsonceased 31/08/2023· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| AKT II LIMITED→ 07500271 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
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| ALBION CONSULTANCY INTERNATIONAL LIMITED→ 05388242 · est 2005 · no financials extracted | — | — | — | — | 21y | — | — |
| ALBION ECO LIMITED→ 07753415 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ALBONYAN LTD→ 16684204 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALC UK AIRCRAFT LIMITED→ 07634222 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ALCHEMY HR LTD→ 13482121 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALCHEMY LEADERSHIP PARTNERS LIMITED→ 17088343 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALCHEMY YIELD LTD→ 12702609 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ALCIDION UK LIMITED→ 06820760 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| ALCYRA LIMITED→ 15959544 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALDERBOURNE ADVISORS LTD→ 16467821 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-10-03
Jurisdictionengland-wales
Primary SIC73120 — Media representation services
Registered office
36-38 Cornhill
London
EC3V 3NG
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-02
Last: 2025-11-18
Officers (2 active · 2 resigned)
PLAYLE, Anne-Marie→
Activedirector · ~55y · appointed 2023-12-01
View their other companies + combined net worth →
PLAYLE, Jeremy→
Activedirector · ~56y · appointed 2017-10-03
View their other companies + combined net worth →
O'REILLY, Dermot Christopher→
Resigneddirector · ~55y · appointed 2017-10-03 · resigned 2023-08-31
THOMPSON, Lee→
Resigneddirector · ~54y · appointed 2017-10-03 · resigned 2023-08-31
Click a director name to see their full track record across all companies.
Recent filings (39 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-22
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-27
resolution
resolution · RESOLUTIONS
2024-11-27
capital-alter-shares-subdivision
capital · SH02
2024-11-26
capital-name-of-class-of-shares
capital · SH08
2024-11-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-19
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-25
appoint-person-director-company-with-name-date
officers · AP01
2023-12-06
capital-return-purchase-own-shares
capital · SH03
2023-10-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-13
capital-cancellation-shares
capital · SH06
2023-10-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-10-03