AFFILIATE INSIDER LIMITED

💤Zombieactive
11074279 · ltd · incorporated 2017-11-21
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£47.6k
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Publishing of consumer and business journals and periodicals
Sector: Information & communication
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -74% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £47,630
Net assets shrinking
Down £2,495 YoY
Cash draining
Cash down 74% YoY
Cash YoY
-74%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£7k
↓ 74% YoY
Net Worth
£48k
↓ 5.0% YoY
Current Assets
—
Current Liabilities
—
£0£10k£20k£30k£40k£50kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Cash£6.9k£26.7k
Net assets£47.6k£50.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 address
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-02-24
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-05-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-12-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-12-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2024-12-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2024-05-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-08-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2022-09-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-09-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2022-03-31
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  11. 2021-07-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2021-07-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2020-11-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2020-09-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2020-09-22
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  16. 2020-09-22
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2020-09-17
    ➖
    SOJMARK, Rasmus resigned
    director
  18. 2020-08-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2020-07-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2020-03-18
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  21. 2020-03-05
    ➖
    MARSH, Andrew Charles resigned
    director
  22. 2017-11-30
    ➕
    JOHNSTONE, Lee-Ann appointed
    director
  23. 2017-11-30
    ➕
    SOJMARK, Rasmus appointed
    director
  24. 2017-11-21
    🏢
    Company incorporated
    As AFFILIATE INSIDER LIMITED
  25. 2017-11-21
    ➕
    MARSH, Andrew Charles appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Lee-Ann Johnstone
Individual · British · DOB 10/1977 · age 49
75–100%
75–100%board control75-100% shares · 75-100% voting · board control21/11/2017
2 historic (ceased) PSCs
  • Mr Rasmus Sojmarkceased 17/09/2020· significant influence
  • Mr Andrew Charles Marshceased 27/11/2017· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2017-11-21
Jurisdictionengland-wales
Primary SIC58142 — Publishing of consumer and business journals and periodicals

Registered office

16 Wadebridge Square
Poundbury
Dorchester
DT1 3AQ
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-19
Last: 2025-07-05

Officers (1 active · 2 resigned)

JOHNSTONE, Lee-Ann→
director · ~49y · appointed 2017-11-30
View their other companies + combined net worth →
Active
MARSH, Andrew Charles→
director · ~76y · appointed 2017-11-21 · resigned 2020-03-05
Resigned
SOJMARK, Rasmus→
director · ~48y · appointed 2017-11-30 · resigned 2020-09-17
Resigned

Click a director name to see their full track record across all companies.

Recent filings (37 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-02
change-person-director-company-with-change-date
officers · CH01
2024-12-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-12-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-07
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-09-05
confirmation-statement-with-updates
confirmation-statement · CS01
2022-08-31
change-account-reference-date-company-previous-shortened
accounts · AA01
2022-03-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-22