ASPECT MARKETING LTD
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 73). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Total assets | £-1.2k | £6.4k |
| Current assets | £1.2k | £6.6k |
| Net assets | £-1.2k | £6.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 gazette
- • 1 dissolution
- • 1 gazette
- • 1 dissolution
Corporate timeline (16 events)Click to expand
- 2026-06-09📄gazette-notice-voluntarygazette · GAZ1(A)
- 2026-06-02📄dissolution-application-strike-off-companydissolution · DS01
- 2025-10-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-07-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-07-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-07-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-08-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-08-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-08-27📄change-person-director-company-with-change-dateofficers · CH01
- 2020-08-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-08-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-11-30🏢Company incorporatedAs ASPECT MARKETING LTD
- 2017-11-30➕WATSON, Keith James appointeddirector
- 2017-11-30📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 73 — succession pressure is live.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Margaret Anne Watson Individual · British · DOB 08/1956 · age 70 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 14/07/2022 |
Mr Keith James Watson Individual · English · DOB 05/1953 · age 73 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 30/11/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.