31 PERCENT WOOL LTD
🏛️Establishedactive
11116197 · ltd · incorporated 2017-12-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
- 73110Advertising agencies
- 74100Specialised design activities
- 90020Support activities to performing arts
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-08-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-12-19📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-08-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-09-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-24📄change-person-director-company-with-change-dateofficers · CH01
- 2022-11-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-07-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-04-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-04-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-12-21📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-12-21📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-12-21📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2018-12-21📄change-person-director-company-with-change-dateofficers · CH01
- 2018-12-21📄change-person-director-company-with-change-dateofficers · CH01
- 2017-12-18🏢Company incorporatedAs 31 PERCENT WOOL LTD
- 2017-12-18➕MARTIN, Angela Susan Josephine appointeddirector
- 2017-12-18➕WOOLLAMS, Julia appointeddirector
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Julia Woollams Individual · British · DOB 04/1979 · age 47 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 16/12/2018 |
1 historic (ceased) PSC
- Ms Angela Susan Josephine Martinceased 12/11/2022· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · CR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 DESIGN & DEVELOPMENT LTD→ 13185440 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 39 DEGREES LTD→ 14670861 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 3PL RESOURCES LIMITED→ 13524247 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 4AN HOLDINGS LTD→ 16441380 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4COMPLETE LTD→ 08935547 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| 5M STERLING LIMITED→ 15000937 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 632 CONSULTING LIMITED→ 15409385 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 6TH GEAR COACHING AND CONSULTANCY LTD→ 13313786 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 76 CROHAM ROAD LIMITED→ 04431728 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| 777 RV HIRE LTD→ 12888968 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 8MG SAS LIMITED→ 15914186 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 92'M SPORTS & ENT. LTD→ 16215914 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-12-18
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities
Registered office
Eagle House 2 Cranleigh Close
Sanderstead
South Croydon
CR2 9LH
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-31
Last: 2025-12-17
Officers (2 active · 0 resigned)
MARTIN, Angela Susan Josephine→
Activedirector · ~47y · appointed 2017-12-18
View their other companies + combined net worth →
WOOLLAMS, Julia→
Activedirector · ~47y · appointed 2017-12-18
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (27 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-12-19
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-19
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-19
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-12-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-15
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-21
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-06
confirmation-statement-with-updates
confirmation-statement · CS01
2022-12-28
change-person-director-company-with-change-date
officers · CH01
2022-11-24
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-11-24
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-20
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-17