777 SERVICES DIRECT LTD

💤Zombieactive
11215019 · ltd · incorporated 2018-02-20
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2025
Net worth
book net assets
Opportunity
68/100
Strong
🔔
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What this business does
Primary activity: Other retail sale not in stores, stalls or markets
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 49410Freight transport by road
  • 81300Landscape service activities
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 68/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
55
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Feb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-02-282024-02-29
Average employees200-200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 gazette
Last 90 days
1
filing
  • 1 gazette
Last 180 days
1
filing
  • 1 gazette
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
  1. 2026-06-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  2. 2025-10-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-11-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-11-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-11-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-02-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-12-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-05-25
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  10. 2019-05-14
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2018-02-20
    🏢
    Company incorporated
    As 777 SERVICES DIRECT LTD
  12. 2018-02-20
    MCKEOWN, Felix Frederick appointed
    director
  13. 2018-02-20
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.
  • +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-03-05

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Felix Frederick Mckeown
Individual · British · DOB 08/1964 · age 62
75100%
75–100%board control75-100% shares · 75-100% voting · board control20/02/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-02-20
Jurisdictionengland-wales
Primary SIC47990 — Other retail sale not in stores, stalls or markets

Registered office

Westbrook Farm Station Road
North Thoresby
Grimsby
N E Lincolnshire
DN36 5QS
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2026-03-05OVERDUE
Last: 2025-02-19

Officers (1 active · 0 resigned)

MCKEOWN, Felix Frederick
director · ~62y · appointed 2018-02-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (18 total)

gazette-notice-compulsory
gazette · GAZ1
2026-06-02
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-04
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-13
accounts-with-accounts-type-micro-entity
accounts · AA
2023-11-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-09
accounts-with-accounts-type-micro-entity
accounts · AA
2022-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-21
accounts-with-accounts-type-micro-entity
accounts · AA
2021-02-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-03-17
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-14
gazette-filings-brought-up-to-date
gazette · DISS40
2019-05-25