3 SHIRES MARKETING LIMITED
🚨Distressedactive
11292592 · ltd · incorporated 2018-04-05
Investment thesis
Attractive distress candidate — real problems but workable structure.
Why interesting: Falling signals but no deal-breakers yet; room for negotiation and turnaround.
Why risky: Signals worsening; needs speed and capital discipline.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2024
Net worth
£-92.2k
book net assets
Opportunity
63/100
Worth a look
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 63/100 (worth a look), bankability 65/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: distressed disposal / insolvency (65/100).
🏦
Refinance opportunity
1 live charge · oldest 2.2y
10/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Newest facility, 2.2 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
63/100Worth a look
PassWatchWorth a lookStrongExceptional
Mixed signal. Worth opening the full target workup before deciding to pursue.
Business quality
50
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £92,182
Key financials
2 years extracted from filed iXBRL accountsCash
£4k
Net Worth
-£92k
Current Assets
£602k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-04-30 | 2023-04-30 |
|---|---|---|
| Total assets | £25.7k | — |
| Current assets | £601.7k | — |
| Cash | £3.7k | — |
| Debtors | £568.8k | — |
| Net assets | £-92.2k | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 persons-with-significant-control
Last 180 days
2
filings
- • 1 persons-with-significant-control
- • 1 mortgage
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2026-04-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-12-24📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-12-24🔓Charge satisfied #1
- 2025-01-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-12📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-03-06📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-02-29➖TOMLINSON, Alan Mark resigneddirector
- 2024-02-29🔒Charge registered #1Lender: Lloyds Bank Commercial Finance Limited
- 2024-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-14📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-11-28➖SHAW, Andrew resigneddirector
- 2022-01-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-05-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-05-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-05-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-05-11📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2021-04-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-04-21➕TOMLINSON, Alan Mark appointeddirector
- 2021-04-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-01📄capital-allotment-sharescapital · SH01
- 2020-04-28📄resolutionresolution · RESOLUTIONS
- 2019-12-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-08-17➕SHAW, Andrew appointeddirector
- 2018-04-05🏢Company incorporatedAs 3 SHIRES MARKETING LIMITED
- 2018-04-05➕FORD, Christopher Edward appointeddirector
- 2018-04-05➕OLLIER, Andrew Frank appointeddirector
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 high ·Accounts overdue
highStatutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-04-30
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Christopher Edward Ford Individual · British · DOB 06/1976 · age 50 | 25–50% | — | 25-50% shares | 15/04/2020 |
Mr Andrew Frank Ollier Individual · British · DOB 08/1981 · age 45 | 25–50% | — | 25-50% shares | 15/04/2020 |
1 historic (ceased) PSC
- Mr Andrew Shawceased 22/04/2024· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 11 DIGITAL LTD→ 12471028 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| 11912584 LIMITED→ 11912584 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 15 MANCAVE HAIRDRESSING LTD→ 15287210 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 15 MANCAVE LTD→ 11234460 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| 1813 BALMORAL LIMITED→ 09212557 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| 1ENA CARS LIMITED→ 14171926 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 21 PROJECT LTD→ 16983408 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 249 MANAGEMENT LTD→ 15642729 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 29 SUBSURFACE LIMITED→ 16418347 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 2ND STUDIO LIMITED→ 07903941 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| 2SPOKE SOFTWARE SERVICES LIMITED→ 09080169 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| 3 WAYS WAVE TRADING LIMITED→ 16682317 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-04-05
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
Frog Lane Farm Frog Lane
Pickmere
Knutsford
Cheshire
WA16 0JG
United Kingdom
Filing status
Accounts
Next due: 2026-04-30OVERDUE
Last made up to: 2024-04-30
Confirmation statement
Next due: 2026-11-20
Last: 2025-11-06
Officers (2 active · 2 resigned)
FORD, Christopher Edward→
Activedirector · ~50y · appointed 2018-04-05
View their other companies + combined net worth →
OLLIER, Andrew Frank→
Activedirector · ~45y · appointed 2018-04-05
View their other companies + combined net worth →
SHAW, Andrew→
Resigneddirector · ~50y · appointed 2018-08-17 · resigned 2022-11-28
TOMLINSON, Alan Mark→
Resigneddirector · ~64y · appointed 2021-04-21 · resigned 2024-02-29
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Lloyds Banking Group Lloyds Bank Commercial Finance Limited | A registered charge | — | 29/02/2024 | 24/12/2025 |
Recent filings (28 total)
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-04-10
mortgage-satisfy-charge-full
mortgage · MR04
2025-12-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-22
termination-director-company-with-name-termination-date
officers · TM01
2024-03-12
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-03-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-31
termination-director-company-with-name-termination-date
officers · TM01
2022-12-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-20
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-12