CHOICE BOOKINGS LTD
🏛️Establishedactive
11338908 · ltd · incorporated 2018-05-01
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-15.1k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Travel agency activities
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £15,065
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£15k
↑ 33% YoY
Current Assets
£0
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £-1.9k | £-4.9k |
| Current assets | £0 | £0 |
| Net assets | £-15.1k | £-22.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2025-12-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-08-26➕BISSET, Paul John appointeddirector
- 2025-08-26📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-12-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-10➖BISSET, Paul resigneddirector
- 2024-05-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-04-30➕BISSET, Claire appointeddirector
- 2024-04-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-03-13➕BISSET, Paul appointeddirector
- 2024-03-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-12-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-29📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-07-25📄gazette-notice-compulsorygazette · GAZ1
- 2023-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-06📄gazette-filings-brought-up-to-dategazette · DISS40
- 2021-08-05📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2021-07-20📄gazette-notice-compulsorygazette · GAZ1
- 2021-03-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-05-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-03-27📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2018-05-01🏢Company incorporatedAs CHOICE BOOKINGS LTD
- 2018-05-01➕QUINE, Ninette Louise appointeddirector
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Founder age: Director aged approximately 69 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Ninette Louise Quine Individual · British · DOB 02/1957 · age 69 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/05/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · EX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| BRIGHTER FUTURE STUDIO LIMITED→ 12550923 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| CARVING COMMUNITY CIC→ 07522190 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| CAVERN MUSIC & ARTS COLLECTIVE C.I.C.→ 10764360 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| CHALLENGE SOUTH WEST LIMITED→ 04846878 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| CHARGOT ESTATES LIMITED→ 01335206 · est 1977 · no financials extracted | — | — | — | — | 48y | — | — |
| CHARGOT LTD→ 17013450 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| CHEMICAL SOUND SYSTEMS LTD→ 16990724 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| CHRIS CROSS SKI LTD→ 12306779 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| CHURCHILL TATTOO LIMITED→ 16991308 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| CIENTO GYM LTD→ 16787094 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| CITY PADEL BODMIN LTD→ 16588615 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| CITY PADEL CENTERS LTD→ 15624930 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-05-01
Jurisdictionengland-wales
Primary SIC79110 — Travel agency activities
Registered office
0 The Square
The Square
Braunton
EX33 2JQ
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-07-30
Last: 2025-07-16
Officers (3 active · 1 resigned)
BISSET, Claire→
Activedirector · ~51y · appointed 2024-04-30
View their other companies + combined net worth →
BISSET, Paul John→
Activedirector · ~48y · appointed 2025-08-26
View their other companies + combined net worth →
QUINE, Ninette Louise→
Activedirector · ~69y · appointed 2018-05-01
View their other companies + combined net worth →
BISSET, Paul→
Resigneddirector · ~48y · appointed 2024-03-13 · resigned 2024-05-10
Click a director name to see their full track record across all companies.
Recent filings (26 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-05
appoint-person-director-company-with-name-date
officers · AP01
2025-08-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-16
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-16
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-15
termination-director-company-with-name-termination-date
officers · TM01
2024-05-10
appoint-person-director-company-with-name-date
officers · AP01
2024-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-30
appoint-person-director-company-with-name-date
officers · AP01
2024-03-13
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-19
gazette-filings-brought-up-to-date
gazette · DISS40
2023-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-28
gazette-notice-compulsory
gazette · GAZ1
2023-07-25
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-08