AA DECORATIVE EVENTS LTD

💤Zombieactive
11353347 · ltd · incorporated 2018-05-10
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
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Turnover
—
year to May 2025
Net worth
—
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Renting and leasing of media entertainment equipment
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-312024-05-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2026-02-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-02-17
    ➖
    JAMES, Alexander Bruce resigned
    director
  4. 2024-11-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-02-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-12-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-02-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-06-11
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2021-04-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-07-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2020-07-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2020-07-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2020-02-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-05-10
    🏢
    Company incorporated
    As AA DECORATIVE EVENTS LTD
  15. 2018-05-10
    ➕
    NAYLOR, Simon appointed
    director
  16. 2018-05-10
    ➕
    JAMES, Alexander Bruce appointed
    director
  17. 2018-05-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Simon Naylor
Individual · British · DOB 04/1982 · age 44
25–50%
25–50%25-50% shares · 25-50% voting10/05/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2018-05-10
Jurisdictionengland-wales
Primary SIC77291 — Renting and leasing of media entertainment equipment

Registered office

Suite 1, Stamord House Tarvin Road
Christleton
Chester
CH3 7HN
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-04-18
Last: 2026-04-04

Officers (1 active · 1 resigned)

NAYLOR, Simon→
director · ~44y · appointed 2018-05-10
View their other companies + combined net worth →
Active
JAMES, Alexander Bruce→
director · ~56y · appointed 2018-05-10 · resigned 2025-02-17
Resigned

Click a director name to see their full track record across all companies.

Recent filings (21 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-20
accounts-with-accounts-type-micro-entity
accounts · AA
2026-02-26
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-20
termination-director-company-with-name-termination-date
officers · TM01
2025-02-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-22
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-22
confirmation-statement-with-updates
confirmation-statement · CS01
2023-04-04
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-25
accounts-with-accounts-type-micro-entity
accounts · AA
2022-02-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-06-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-11
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-20
change-person-director-company-with-change-date
officers · CH01
2020-07-08