AD MARKETING GROUP LIMITED
💤Zombieactive
11360812 · ltd · incorporated 2018-05-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£-4.4k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 73/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
🏦
Refinance opportunity
1 live charge · oldest 6.8y
45/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 6.8 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £4,377
Net assets shrinking
Down £4,471 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£4k
↓ 4756% YoY
Current Assets
£14k
↑ 21% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £-3.5k | £2.8k |
| Current assets | £14.1k | £11.6k |
| Net assets | £-4.4k | £94 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2025-10-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-02📄change-person-director-company-with-change-dateofficers · CH01
- 2025-05-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-24📄miscellaneousmiscellaneous · MISC
- 2024-10-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-01📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-02-02✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2023-02-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-01📄change-person-director-company-with-change-dateofficers · CH01
- 2023-02-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-10-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-03-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-02-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-02-24📄change-person-director-company-with-change-dateofficers · CH01
- 2021-02-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-02-03📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2021-01-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-10-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-10-11🔒Charge registered #1Lender: Dbw Investments (10) Limited
- 2018-05-14🏢Company incorporatedAs AD MARKETING GROUP LIMITED
- 2018-05-14➕CHARLES, Alix Catherine appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Alix Catherine Charles Individual · British · DOB 12/1989 · age 37 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 14/05/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A & SI CONTRACTORS LTD→ 14068806 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| A.R.M. HERITAGE RAILWAY SERVICES LES LTD→ 15921377 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AMT DESIGN CONSULTANTS LTD→ 11462234 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AMWIN LIMITED→ 10367761 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ANGLEMARINE LIMITED→ 10713240 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ANSELLTON LIMITED→ 11895664 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ANTELOPE FINANCIAL LIMITED→ 12801440 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AO ACCOUNTANCY SERVICES LIMITED→ 15463031 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AOM SOLUTIONS LIMITED→ 10440724 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AOS CONSULTANCY LTD→ 16707119 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| APEX DESIGN AND LIFTING LTD→ 15954235 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APH MECHANICAL ENGINEERING SERVICES LIMITED→ 16963714 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-05-14
Jurisdictionwales
Primary SIC73110 — Advertising agencies
Registered office
215 Suite D, Messanine Level Urban Village
Creative Cluster
Swansea
SA1 1PE
Wales
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-05-27
Last: 2026-05-13
Officers (1 active · 0 resigned)
CHARLES, Alix Catherine→
Activedirector · ~37y · appointed 2018-05-14
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Dbw Investments (10) Dbw Investments (10) Limited | A registered charge | 2 properties | 11/10/2019 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (32 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-14
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-04
change-person-director-company-with-change-date
officers · CH01
2025-06-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-20
miscellaneous
miscellaneous · MISC
2025-01-24
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-24
change-person-director-company-with-change-date
officers · CH01
2024-08-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-24
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-02
certificate-change-of-name-company
change-of-name · CERTNM
2023-02-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-02-01
change-person-director-company-with-change-date
officers · CH01
2023-02-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-01