CRITIZR LIMITED

💤Zombieactive
11397337 · ltd · incorporated 2018-06-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 1 with DOB)
77
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees600600

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 officers
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2026-01-12
    📄
    change-corporate-secretary-company-with-change-date
    officers · CH04
  2. 2025-08-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-09-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-06-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-09-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-11-02
    📄
    appoint-corporate-secretary-company-with-name-date
    officers · AP04
  9. 2020-11-02
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  10. 2020-10-31
    ALTIOS INTERNATIONAL UK LIMITED appointed
    corporate-secretary
  11. 2020-10-31
    FRENGER INTERNATIONAL LIMITED resigned
    corporate-secretary
  12. 2020-09-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2019-10-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-06-05
    🏢
    Company incorporated
    As CRITIZR LIMITED
  15. 2018-06-05
    HAMMER, Nicolas appointed
    director
  16. 2018-06-05
    FRENGER INTERNATIONAL LIMITED appointed
    corporate-secretary
  17. 2018-06-05
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  18. 2018-06-05
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Critizr Sas is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Critizr Sas
Corporate parent · holds 75-100% shares
ultimate parent
CRITIZR LIMITED
This company · 11397337

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Critizr Sas
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting05/06/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-06-05
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

Wilberforce House
Station Road
London
NW4 4QE
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-06-08
Last: 2025-05-25

Officers (2 active · 1 resigned)

ALTIOS INTERNATIONAL UK LIMITED
corporate-secretary · appointed 2020-10-31
View their other companies + combined net worth →
Active
HAMMER, Nicolas
director · ~39y · appointed 2018-06-05
View their other companies + combined net worth →
Active
FRENGER INTERNATIONAL LIMITED
corporate-secretary · appointed 2018-06-05 · resigned 2020-10-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (20 total)

change-corporate-secretary-company-with-change-date
officers · CH04
2026-01-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-18
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-19
change-person-director-company-with-change-date
officers · CH01
2024-06-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-26
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2021-06-10
appoint-corporate-secretary-company-with-name-date
officers · AP04
2020-11-02
termination-secretary-company-with-name-termination-date
officers · TM02
2020-11-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-09-29