10M LIMITED
💤Zombieactive
11407221 · ltd · incorporated 2018-06-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
£110.1k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £110,095
Net assets shrinking
Down £7,232 YoY
Cash YoY
-10%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£138k
↓ 10% YoY
Net Worth
£110k
↓ 6.2% YoY
Current Assets
£164k
↓ 4.2% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-06-30 | 2024-06-30 |
|---|---|---|
| Total assets | £119.1k | £128.7k |
| Current assets | £164.0k | £171.3k |
| Cash | £138.2k | £153.6k |
| Debtors | £25.9k | £17.6k |
| Net assets | £110.1k | £117.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2025-12-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-30📄change-person-director-company-with-change-dateofficers · CH01
- 2025-03-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-03-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-05-26📄change-person-director-company-with-change-dateofficers · CH01
- 2021-05-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-11-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-03-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-05-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-05-21📄change-person-director-company-with-change-dateofficers · CH01
- 2019-05-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-04-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-04-09📄change-person-director-company-with-change-dateofficers · CH01
- 2019-04-09📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2019-04-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-04-02➖SIMONIS, Harry Victor resigneddirector
- 2018-06-11🏢Company incorporatedAs 10M LIMITED
- 2018-06-11➕LYNN, Roderic appointeddirector
- 2018-06-11➕SIMONIS, Harry Victor appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Roderic Lynn Individual · Irish · DOB 03/1986 · age 40 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 11/06/2018 |
1 historic (ceased) PSC
- Mr Harry Victor Simonisceased 08/04/2019· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · WC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 ABCDONE LTD→ 13464624 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 10QBIT LIMITED→ 11371543 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 1206 PARTNERS LTD→ 13306850 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 1ST CITY VAN HIRE LIMITED→ 07472518 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| 23 LEGAL & CONSULTING LTD→ 15377935 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 2612 RECRUITMENT LIMITED→ 14982761 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 2707 LABS LTD→ 16444564 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 2C ARCHITECTS LIMITED→ 13078382 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 2G AUTHENTICITY LTD→ 14453310 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 2GD LIMITED→ 14957143 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 2J MARKETING LTD→ 13089909 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 2K STUDIO LTD→ 14235012 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-06-11
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
England
Filing status
Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-06-04
Last: 2025-05-21
Officers (1 active · 1 resigned)
LYNN, Roderic→
Activedirector · ~40y · appointed 2018-06-11
View their other companies + combined net worth →
SIMONIS, Harry Victor→
Resigneddirector · ~29y · appointed 2018-06-11 · resigned 2019-04-02
Click a director name to see their full track record across all companies.
Recent filings (28 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-12
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-30
change-person-director-company-with-change-date
officers · CH01
2025-05-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-24
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-13
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-30
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-24
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-26
change-person-director-company-with-change-date
officers · CH01
2021-05-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-05-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-11-12