ADWORDISER LTD

💤Zombieactive
11555896 · ltd · incorporated 2018-09-06
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£3.1k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
ALSO REGISTERED FOR
  • 62090Other information technology service activities
  • 63110Data processing, hosting and related activities
  • 63120Web portals
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
17 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £3,098

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£3k
↑ 25% YoY
Current Assets
£21k
↑ 45% YoY
Current Liabilities
—
£0£4k£8k£12k£16k£21kSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Total assets£17.3k£14.2k
Current assets£20.5k£14.2k
Net assets£3.1k£2.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-06-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-09-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-06-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-06-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-03-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-11-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-02-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-08-28
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  10. 2019-08-19
    ➖
    PUNDIR, Gaurav resigned
    secretary
  11. 2018-09-06
    🏢
    Company incorporated
    As ADWORDISER LTD
  12. 2018-09-06
    ➕
    PUNDIR, Gaurav appointed
    director
  13. 2018-09-06
    ➕
    PUNDIR, Gaurav appointed
    secretary
  14. 2018-09-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Gaurav Pundir
Individual · Indian · DOB 08/1990 · age 36
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/09/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2018-09-06
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities

Registered office

12 Nigel Close
Northolt
UB5 5BQ
England

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-11
Last: 2025-08-28

Officers (1 active · 1 resigned)

PUNDIR, Gaurav→
director · ~36y · appointed 2018-09-06
View their other companies + combined net worth →
Active
PUNDIR, Gaurav→
secretary · appointed 2018-09-06 · resigned 2019-08-19
Resigned

Click a director name to see their full track record across all companies.

Recent filings (17 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-15
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-23
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-15
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-11-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-18
accounts-with-accounts-type-micro-entity
accounts · AA
2020-02-29
confirmation-statement-with-updates
confirmation-statement · CS01
2019-08-28