ACCOUNTING COUNTS LTD
- 69202Bookkeeping activities
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Total assets | £30 | £121 |
| Current assets | £29 | £120 |
| Net assets | £30 | £121 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (12 events)Click to expand
- 2025-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-07-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-07-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-10-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-01-15📄gazette-filings-brought-up-to-dategazette · DISS40
- 2020-01-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-01-14📄gazette-notice-compulsorygazette · GAZ1
- 2018-10-26🏢Company incorporatedAs ACCOUNTING COUNTS LTD
- 2018-10-26➕KRUSZEWSKA, Marta Joanna appointeddirector
- 2018-10-26📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Marta Joanna Kruszewska Individual · British · DOB 09/1975 · age 51 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 26/10/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| ACCMAN & CO. ACCOUNTANTS LIMITED→ 04718607 · est 2003 · no financials extracted | — | — | — | — | 23y | — | — |
| ACCOUNTANCY TEAM LIMITED→ 04422604 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ACCOUNTANTS CROYDON LIMITED→ 12407834 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ACCOUNTANTS DEN LTD→ 15881367 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACCOUNTIFY LTD→ 09488878 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ACCOUNTING PLACEMENTS LTD→ 12770324 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ACCOUNTS ASSIST ACCOUNTANTS LIMITED→ 07264397 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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