AD GROUP SERVICES LTD
💤Zombieactive
11656323 · ltd · incorporated 2018-11-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£199.5k
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Security systems service activities
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £199,461
Cash YoY
-8%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£144k
↓ 8.4% YoY
Net Worth
£199k
↑ 15% YoY
Current Assets
£320k
↓ 7.9% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £307.3k | £360.6k |
| Current assets | £320.1k | £347.6k |
| Cash | £143.9k | £157.1k |
| Debtors | £155.7k | £169.6k |
| Net assets | £199.5k | £174.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
- 2025-07-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-11-07📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-02-07📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2024-01-18📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2023-12-04📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-08-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-12-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-15📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2019-11-13📄change-person-director-company-with-change-dateofficers · CH01
- 2019-11-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-04-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-11-06📄resolutionresolution · RESOLUTIONS
- 2018-11-02🏢Company incorporatedAs AD GROUP SERVICES LTD
- 2018-11-02➕BRIGHT, Jason appointeddirector
- 2018-11-02📄incorporation-companyincorporation · NEWINC
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jason Bright Individual · British · DOB 06/1971 · age 55 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 02/11/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A.D. BLY AIRCRAFT LEASING LIMITED→ 04006731 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| ACADEMY NOW LTD→ 14677106 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ACATILIA LTD→ 09118489 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ACE HOSE AND HYDRAULICS LTD→ 07963797 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| ACE OF TREES LTD→ 12550539 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ACER GUNDOG TRAINING LIMITED→ 10711036 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ACOLINE SOFTENERS LTD→ 07542510 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| ACR EVENTS LTD→ 12482812 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ACS GROUNDWORKS LTD→ 10525017 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ACS INVESTMENT (LONDON) LIMITED→ 16571009 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACTIN TIME LTD→ 06879801 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| AD HOC NATIONWIDE LTD→ 14049077 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-11-02
Jurisdictionengland-wales
Primary SIC80200 — Security systems service activities
Registered office
Unit 4, Five House Farm Sandon Road
Therfield
Royston
SG8 9RE
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-15
Last: 2025-11-01
Officers (1 active · 0 resigned)
BRIGHT, Jason→
Activedirector · ~55y · appointed 2018-11-02
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-06
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-07-31
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-11-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-04
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2024-02-07
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2024-01-18
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-30
change-account-reference-date-company-previous-extended
accounts · AA01
2020-06-15