27 SECRETS LTD

💤Zombieactive
11656779 · ltd · incorporated 2018-11-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£36.5k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Other information service activities n.e.c.
Sector: Information & communication
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £36,500

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£37k
~ YoY
Current Assets
£37k
~ YoY
Current Liabilities
£0£7k£15k£22k£29k£37kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£36.5k£36.5k
Current assets£36.5k£36.5k
Net assets£36.5k£36.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 1 gazette
  • 1 confirmation-statement
  • 1 dissolution
Last 180 days
4
filings
  • 2 gazette
  • 1 confirmation-statement
  • 1 dissolution
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2026-03-24
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  2. 2026-03-14
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  3. 2026-02-24
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  4. 2025-10-01
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2025-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2025-09-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2024-10-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2023-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2022-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2021-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-08-06
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2020-07-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2020-07-02
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  14. 2020-06-17
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2020-06-16
    MARSH, Grant Julian appointed
    director
  16. 2020-06-16
    DUKE, Michael resigned
    director
  17. 2020-06-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  18. 2020-06-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  19. 2020-06-16
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  20. 2020-06-16
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  21. 2020-06-16
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  22. 2018-11-02
    🏢
    Company incorporated
    As 27 SECRETS LTD
  23. 2018-11-02
    DUKE, Michael appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Grant Julian Marsh
Individual · British · DOB 09/1971 · age 55
75100%
75–100%board control75-100% shares · 75-100% voting · board control16/06/2020
1 historic (ceased) PSC
  • Woodberry Secretarial Limitedceased 16/06/2020· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-11-02
Jurisdictionengland-wales
Primary SIC63990 — Other information service activities n.e.c.

Registered office

Fourth Floor Harbour Point
Victoria Parade
Torquay
Devon
TQ1 2BD
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-06-24
Last: 2025-06-10

Officers (1 active · 1 resigned)

MARSH, Grant Julian
director · ~55y · appointed 2020-06-16
View their other companies + combined net worth →
Active
DUKE, Michael
director · ~67y · appointed 2018-11-02 · resigned 2020-06-16
Resigned

Click a director name to see their full track record across all companies.

Recent filings (28 total)

gazette-filings-brought-up-to-date
gazette · DISS40
2026-03-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-23
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2026-03-14
gazette-notice-compulsory
gazette · GAZ1
2026-02-24
gazette-filings-brought-up-to-date
gazette · DISS40
2025-10-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
gazette-notice-compulsory
gazette · GAZ1
2025-09-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-22
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-27
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-22
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-10