ALICE IRWIN DESIGN LIMITED

💤Zombieactive
11679039 · ltd · incorporated 2018-11-15
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Nov 2024
Net worth
£-24
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Other retail sale not in stores, stalls or markets
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 69/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £24
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£24
↑ 93% YoY
Current Assets
£20k
↑ 3.9% YoY
Current Liabilities
-£347£4k£8k£12k£16k£20kNov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-302023-11-30
Total assets£19.8k£19.1k
Current assets£19.8k£19.1k
Net assets£-24£-347

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • 1 change-of-name
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-02-25
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2025-08-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-08-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-08-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-01-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2021-09-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-01-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2020-11-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-12-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2019-12-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2018-11-15
    🏢
    Company incorporated
    As ALICE IRWIN DESIGN LIMITED
  13. 2018-11-15
    IRWIN, Alice Rosalind appointed
    director
  14. 2018-11-15
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "IRWIN" — strong identity link between founder and business.
  • +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2026-02-25: certificate-change-of-name-company

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Alice Rosalind Irwin
Individual · British · DOB 08/1977 · age 49
75100%
75–100%board control75-100% shares · 75-100% voting · board control15/11/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-11-15
Jurisdictionengland-wales
Primary SIC47990 — Other retail sale not in stores, stalls or markets

Registered office

Bridgewalk House
Brixton Deverill
Warminster
BA12 7EJ
England

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-28
Last: 2025-11-14

Officers (1 active · 0 resigned)

IRWIN, Alice Rosalind
director · ~49y · appointed 2018-11-15
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (19 total)

certificate-change-of-name-company
change-of-name · CERTNM
2026-02-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-18
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-22
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-19
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-01-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-06
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-01-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-11-13