APEX PRO FITNESS LIMITED
💤Zombieactive
11688533 · ltd · incorporated 2018-11-21
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-11-30 | 2024-11-30 |
|---|---|---|
| Average employees | 300 | 300 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2026-04-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-11-28📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-02-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-05-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-03-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-05-12📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-07-21📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-03-27📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-11-21🏢Company incorporatedAs APEX PRO FITNESS LIMITED
- 2018-11-21➕PONTON, Danny appointeddirector
- 2018-11-21📄incorporation-companyincorporation · NEWINC
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Danny Ponton Individual · British · DOB 09/1977 · age 49 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 21/11/2018 |
1 historic (ceased) PSC
- Mr Danny Pontonceased 28/11/2024· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Leisure & entertainment · NE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ALMIGHTY / STREET GANG LIMITED→ 16345433 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALNMOUTH VILLAGE GOLF CLUB LIMITED→ 09903211 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ALNWICK STORY FEST COMMUNITY INTEREST COMPANY→ 14198418 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AMEYA TRAVEL LIMITED→ 15826766 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ANDY'S TRAVELS LIMITED→ 11683670 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ANNA ROBINSON LTD→ 13840816 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ANOTHER CHEAP THRILL LTD→ 16247541 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| APE TEAM LTD→ 10905375 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| APEX HEALTH & FITNESS LTD→ 11079821 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| APNA GOLF LTD→ 16051217 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APODINI CREATIONS LIMITED→ 15543832 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| APPLEBY DANCE COMPANY LTD→ 13442342 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2018-11-21
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities
Registered office
Block A-09 Shepherd's Quay
Clive Street
North Shields
Tyne And Wear
NE29 6LE
England
Filing status
Accounts
Next due: 2027-08-31
Last made up to: 2025-11-30
Confirmation statement
Next due: 2026-12-07
Last: 2025-11-23
Officers (1 active · 0 resigned)
PONTON, Danny→
Activedirector · ~49y · appointed 2018-11-21
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (19 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-27
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-24
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-28
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-29
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-05-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-07-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-23