ADVISE WISE LIMITED

🏛️Establishedactive
11705013 · ltd · incorporated 2018-11-30
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£135.3k
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: Web portals
Sector: Information & communication
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: high (83/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
9 officers (3 active, 9 linked, 8 with DOB)
88
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
19 connected companies via shared directors
90
Filing history
48 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £135,341

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£135k
Current Assets
£149k
Current Liabilities
£0£30k£60k£89k£119k£149kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£135.3k
Current assets£148.9k
Net assets£135.3k
Average employees1200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 officers
Last 180 days
2
filings
  • 1 officers
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
  1. 2026-04-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2026-04-01
    CARTER, John Paul resigned
    director
  3. 2025-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2025-04-16
    📄
    capital-alter-shares-subdivision
    capital · SH02
  5. 2025-04-09
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2025-04-09
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  7. 2025-03-20
    CONLON, Aaron Matthew resigned
    director
  8. 2025-03-20
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2025-02-28
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  10. 2024-09-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2024-06-21
    📄
    resolution
    resolution · RESOLUTIONS
  12. 2024-05-31
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2024-05-29
    CONLON, Aaron Matthew appointed
    director
  14. 2023-09-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2022-10-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2021-12-31
    SIMPSON, Jonathan Paul resigned
    director
  17. 2021-12-31
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  18. 2021-09-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2021-07-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  20. 2021-04-30
    📄
    change-person-director-company-with-change-date
    officers · CH01
  21. 2021-04-01
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  22. 2021-01-12
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  23. 2021-01-06
    THIRKILL, Stephanie Emily appointed
    director
  24. 2021-01-06
    LOY, Timothy John resigned
    director
  25. 2020-11-26
    CARTER, John Paul appointed
    director
  26. 2019-04-26
    THIRKILL, Jonathan Alan Andrew appointed
    director
  27. 2019-04-26
    LOY, Timothy John appointed
    director
  28. 2019-04-26
    SIMPSON, Jonathan Paul appointed
    director
  29. 2019-02-26
    THIRKILL, Andrew Robin appointed
    director
  30. 2019-02-26
    MCCORMACK, Daniel John resigned
    director
  31. 2019-02-26
    LUPFAW FORMATIONS LIMITED resigned
    corporate-director
  32. 2018-11-30
    🏢
    Company incorporated
    As ADVISE WISE LIMITED
  33. 2018-11-30
    MCCORMACK, Daniel John appointed
    director
  34. 2018-11-30
    LUPFAW FORMATIONS LIMITED appointed
    corporate-director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 67 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Sovereign Life Group Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Sovereign Life Group Ltd
Corporate parent · holds 75-100% shares · board control
ultimate parent
ADVISE WISE LIMITED
This company · 11705013

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Sovereign Life Group Ltd
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control28/03/2025
3 historic (ceased) PSCs
  • Mr Jonathan Alan Andrew Thirkillceased 28/03/2025· 75-100% shares · 75-100% voting · board control
  • Mr Andrew Robin Thirkillceased 26/05/2020· 75-100% shares · 75-100% voting
  • Lupfaw Formations Limitedceased 26/02/2019· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-11-30
Jurisdictionengland-wales
Primary SIC63120 — Web portals

Registered office

2200 Century Way
Thorpe Park
Leeds
LS15 8ZB
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-03
Last: 2026-02-17

Officers (3 active · 6 resigned)

THIRKILL, Andrew Robin
director · ~67y · appointed 2019-02-26
View their other companies + combined net worth →
Active
THIRKILL, Jonathan Alan Andrew
director · ~33y · appointed 2019-04-26
View their other companies + combined net worth →
Active
THIRKILL, Stephanie Emily
director · ~37y · appointed 2021-01-06
View their other companies + combined net worth →
Active
CARTER, John Paul
director · ~65y · appointed 2020-11-26 · resigned 2026-04-01
Resigned
CONLON, Aaron Matthew
director · ~39y · appointed 2024-05-29 · resigned 2025-03-20
Resigned
LOY, Timothy John
director · ~61y · appointed 2019-04-26 · resigned 2021-01-06
Resigned
MCCORMACK, Daniel John
director · ~50y · appointed 2018-11-30 · resigned 2019-02-26
Resigned
SIMPSON, Jonathan Paul
director · ~50y · appointed 2019-04-26 · resigned 2021-12-31
Resigned
LUPFAW FORMATIONS LIMITED
corporate-director · appointed 2018-11-30 · resigned 2019-02-26
Resigned

Click a director name to see their full track record across all companies.

Recent filings (48 total)

termination-director-company-with-name-termination-date
officers · TM01
2026-04-05
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-17
confirmation-statement-with-updates
confirmation-statement · CS01
2025-12-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
capital-alter-shares-subdivision
capital · SH02
2025-04-16
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-04-09
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-04-09
termination-director-company-with-name-termination-date
officers · TM01
2025-03-20
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2025-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-02
resolution
resolution · RESOLUTIONS
2024-06-21
appoint-person-director-company-with-name-date
officers · AP01
2024-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-30
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-28