ATTITUDE MARKETING LTD
🏛️Establishedactive
11762503 · ltd · incorporated 2019-01-11
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£613
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -54% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
35 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £613
Cash draining
Cash down 54% YoY
Cash YoY
-54%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£50k
↓ 54% YoY
Net Worth
£613
↑ 29% YoY
Current Assets
£135k
↓ 4.5% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £19.1k | £22.5k |
| Current assets | £135.1k | £141.4k |
| Cash | £50.4k | £108.4k |
| Debtors | £84.7k | £33.0k |
| Net assets | £613 | £475 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-10-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-04-13📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-04-12📄gazette-notice-compulsorygazette · GAZ1
- 2021-10-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-10-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-30📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-30📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-30📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-06-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-01-21➕RINK, Nicholas Paul appointeddirector
- 2019-01-11🏢Company incorporatedAs ATTITUDE MARKETING LTD
- 2019-01-11➕WALKER, Paul appointeddirector
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Nicholas Paul Rink Individual · British · DOB 01/1971 · age 55 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 18/02/2020 |
Mr Paul Walker Individual · British · DOB 01/1973 · age 53 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 11/01/2019 |
Mrs Devral Elizabeth Walker Individual · Irish · DOB 08/1971 · age 55 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 11/01/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · HP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ARTIS CLEANING SERVICES LIMITED→ 16486626 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ASHFIELD SPECIAL NEEDS LIMITED→ 06679053 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ASKYVES UK VISA & INFORMATION CIC→ 16859444 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ASMEX SERVICES LIMITED→ 03191581 · est 1996 · no financials extracted | — | — | — | — | 29y | — | — |
| ATOMLINK LIMITED→ 10750218 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ATOMYC LTD→ 15348524 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AURORA INTELLIGENCE LIMITED→ 16765617 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AUTHENTIC WINE LIMITED→ 12887881 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AUTOMARKET 22 LTD.→ 09605539 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| AVANTI SALON LIMITED→ 08743551 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AVIGHNA TECHNOLOGY LIMITED→ 10433469 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AVOCET EVENT MANAGEMENT LTD→ 08899013 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-01-11
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
4 Grovelands Boundary Way
Hemel Hempstead
Hertfordshire
HP2 7TE
England
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-02-16
Last: 2026-02-02
Officers (2 active · 0 resigned)
RINK, Nicholas Paul→
Activedirector · ~55y · appointed 2020-01-21
View their other companies + combined net worth →
WALKER, Paul→
Activedirector · ~53y · appointed 2019-01-11
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (35 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-21
gazette-filings-brought-up-to-date
gazette · DISS40
2022-04-13
gazette-notice-compulsory
gazette · GAZ1
2022-04-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-10-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-10-01
change-person-director-company-with-change-date
officers · CH01
2021-09-30