BLUE CROSS HELPLINE LTD

💤Zombieactive
11773975 · ltd · incorporated 2019-01-17
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Jan 2025
Net worth
book net assets
Opportunity
64/100
Worth a look
🔔
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 64/100 (worth a look), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
64/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
55
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-01-312024-01-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 dissolution
Last 90 days
2
filings
  • 1 dissolution
  • 1 gazette
Last 180 days
2
filings
  • 1 dissolution
  • 1 gazette
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-05-15
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  2. 2026-04-28
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  3. 2025-11-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-10-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-05-04
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  6. 2024-04-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2024-01-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2024-01-04
    📄
    legacy
    miscellaneous · ANNOTATION
  9. 2023-10-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-06-20
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2023-06-19
    MILLER, Sefton resigned
    director
  12. 2023-04-06
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  13. 2023-04-04
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  14. 2022-10-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2022-01-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2022-01-01
    MILLER, Sefton appointed
    director
  17. 2022-01-01
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2021-10-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2021-05-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2020-10-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  21. 2020-06-04
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  22. 2020-06-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  23. 2019-01-17
    🏢
    Company incorporated
    As BLUE CROSS HELPLINE LTD
  24. 2019-01-17
    SARTAJ, Syed Junaid appointed
    secretary
  25. 2019-01-17
    SARTAJ, Syed Junaid appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-01-26

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Syed Junaid Sartaj
Individual · Pakistani · DOB 07/1984 · age 42
75100%
75–100%board control75-100% shares · 75-100% voting · board control17/01/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-01-17
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

Toto House 29 Toto House
Saville Street
Bolton
BL2 1DP
England

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2026-01-26OVERDUE
Last: 2025-01-12

Officers (2 active · 1 resigned)

SARTAJ, Syed Junaid
secretary · appointed 2019-01-17
View their other companies + combined net worth →
Active
SARTAJ, Syed Junaid
director · ~42y · appointed 2019-01-17
View their other companies + combined net worth →
Active
MILLER, Sefton
director · ~42y · appointed 2022-01-01 · resigned 2023-06-19
Resigned

Click a director name to see their full track record across all companies.

Recent filings (31 total)

dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2026-05-15
gazette-notice-compulsory
gazette · GAZ1
2026-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-29
gazette-filings-brought-up-to-date
gazette · DISS40
2024-05-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-03
gazette-notice-compulsory
gazette · GAZ1
2024-04-02
termination-director-company-with-name-termination-date
officers · TM01
2024-01-16
legacy
miscellaneous · ANNOTATION
2024-01-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-28
termination-director-company-with-name-termination-date
officers · TM01
2023-06-20
gazette-filings-brought-up-to-date
gazette · DISS40
2023-04-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-05
gazette-notice-compulsory
gazette · GAZ1
2023-04-04