ACE PROMOTIONS [WEDNESBURY] LTD

🏛️Establishedactive
11781616 · ltd · incorporated 2019-01-22
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£560
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Special-situation opportunity
Distressed professional-services with salvageable qualities — special-situations priority.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
55
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £560
Cash YoY
+18%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£64k
↑ 18% YoY
Net Worth
£560
↑ 15% YoY
Current Assets
Current Liabilities
£0£13k£26k£38k£51k£64kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£-2.5k£485
Cash£63.8k£54.2k
Net assets£560£485

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2025-12-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-12-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-03-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2019-12-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-03-26
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2019-03-26
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2019-03-25
    HILL, Matthew James appointed
    director
  11. 2019-03-25
    MULLINS, Stacey Lee appointed
    director
  12. 2019-01-25
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  13. 2019-01-22
    🏢
    Company incorporated
    As ACE PROMOTIONS [WEDNESBURY] LTD
  14. 2019-01-22
    MERLIN BUSINESS SERVICES UK LTD appointed
    corporate-secretary
  15. 2019-01-22
    HILL, Christopher Matthew appointed
    director
  16. 2019-01-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 67 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-15

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Christopher Matthew Hill
Individual · English · DOB 09/1959 · age 67
75100%
75-100% shares22/01/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-01-22
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Staffordshire Knot
Pinfold Street
Wednesbury
West Midlands
WS10 8TE
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-04-15OVERDUE
Last: 2025-04-01

Officers (4 active · 0 resigned)

MERLIN BUSINESS SERVICES UK LTD
corporate-secretary · appointed 2019-01-22
View their other companies + combined net worth →
Active
HILL, Christopher Matthew
director · ~67y · appointed 2019-01-22
View their other companies + combined net worth →
Active
HILL, Matthew James
director · ~41y · appointed 2019-03-25
View their other companies + combined net worth →
Active
MULLINS, Stacey Lee
director · ~39y · appointed 2019-03-25
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (18 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-12-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-04-03
appoint-person-director-company-with-name-date
officers · AP01
2019-03-26