12 SPORTS MEDIA GROUP LIMITED
- 93199Other sports activities
Opportunity 63/100 (worth a look), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -51% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £3.6k | £9.8k |
| Current assets | £8.3k | £17.0k |
| Cash | £8.3k | £17.0k |
| Net assets | £-31.2k | £-24.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
Corporate timeline (11 events)Click to expand
- 2026-01-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-06-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-05-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-10-25📄resolutionresolution · RESOLUTIONS
- 2019-10-25✏️change-of-name-noticechange-of-name · CONNOT
- 2019-04-08🏢Company incorporatedAs 12 SPORTS MEDIA GROUP LIMITED
- 2019-04-08➕ADEYEMO, Daniel Olugbenga appointeddirector
- 2019-04-08📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 high ·Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-04-21
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Daniel Olugbenga Adeyemo Individual · British · DOB 03/1982 · age 44 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 08/04/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| 230 RECRUITMENT LTD→ 16829400 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 24HEALTHANDSAFETY LTD.→ 10453164 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
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| 2POINTOHWOW LTD→ 16462356 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 313 CAR HIRE LTD→ 15559943 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 347 CONSULTANCY LTD→ 15927616 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 36 CHAMBERS LTD→ 15253728 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.