APEX INTERACTIVE LTD
🏛️Establishedactive
11946210 · ltd · incorporated 2019-04-15
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£19.8k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
ALSO REGISTERED FOR
- 62020Information technology consultancy activities
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £19,760
Net assets shrinking
Down £5,364 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£20k
↓ 21% YoY
Current Assets
£27k
↓ 19% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £19.8k | £25.1k |
| Current assets | £26.6k | £32.6k |
| Net assets | £19.8k | £25.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-01-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-12-11📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-11-21➕PHILLIPS, Richard Jonathan appointeddirector
- 2022-11-21📄change-person-director-company-with-change-dateofficers · CH01
- 2022-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-11-11📄change-person-director-company-with-change-dateofficers · CH01
- 2022-06-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-02-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-04-15🏢Company incorporatedAs APEX INTERACTIVE LTD
- 2019-04-15➕PHILLIPS, Michael James appointeddirector
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Michael James Phillips Individual · British · DOB 10/1993 · age 33 | 75–100% | — | 75-100% shares | 15/04/2019 |
Mr Richard Jonathan Phillips Individual · British · DOB 02/1997 · age 29 | 25–50% | — | 25-50% shares | 11/12/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| ANN TEK IT LTD→ 16030178 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ANTIRIUM LTD→ 10862794 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| APAC SYSTEMS LIMITED→ 08940719 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| APM INTERNATIONAL LTD→ 14991463 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| APOLLO TRADE LIMITED→ 03837528 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| APP CODE LIMITED→ 07507348 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| APP2EAT LTD→ 14017711 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| APPEALIA LIMITED→ 14162228 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| APPFIRE UK LIMITED→ 11597554 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| APPLEPARK LIMITED→ 05260955 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| APPLIED DATA SYSTEMS LTD→ 09935526 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| APPLIED ENGINEERING CONSULTANTS LIMITED→ 12139357 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-04-15
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
17 Brambling Way
Lowton
Greater Manchester
WA3 2GS
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-12-26
Last: 2025-12-12
Officers (2 active · 0 resigned)
PHILLIPS, Michael James→
Activedirector · ~33y · appointed 2019-04-15
View their other companies + combined net worth →
PHILLIPS, Richard Jonathan→
Activedirector · ~29y · appointed 2022-11-21
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (28 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-24
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-04-14
confirmation-statement-with-updates
confirmation-statement · CS01
2022-12-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-12-11
change-person-director-company-with-change-date
officers · CH01
2022-11-21
appoint-person-director-company-with-name-date
officers · AP01
2022-11-21
change-person-director-company-with-change-date
officers · CH01
2022-11-11
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-06-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-06-22