AFFINITY PARTNERSHIP GROUP LTD
💤Zombieactive
11966424 · ltd · incorporated 2019-04-27
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£52.8k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Human resources provision and management of human resources functions
Sector: Administrative & support services
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -48% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
🏦
Refinance opportunity
1 live charge · oldest 0.2y
10/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Newest facility, 0.2 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £52,826
Net assets shrinking
Down £14,293 YoY
Cash draining
Cash down 48% YoY
Cash YoY
-48%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£41k
↓ 48% YoY
Net Worth
£53k
↓ 21% YoY
Current Assets
£61k
↓ 27% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £52.8k | £67.4k |
| Current assets | £60.9k | £82.9k |
| Cash | £41.1k | £79.4k |
| Debtors | £11.1k | £3.5k |
| Net assets | £52.8k | £67.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
7
filings
- • 2 capital
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Last 180 days
9
filings
- • 2 capital
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2026-04-22📄capital-cancellation-sharescapital · SH06
- 2026-04-22📄capital-return-purchase-own-sharescapital · SH03
- 2026-04-07📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-04-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-04-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-19📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2026-03-19🔒Charge registered #1Lender: Sonovate Limited
- 2026-03-04➖SPAREY, Adam James resigneddirector
- 2026-02-20📄legacymiscellaneous · RP01PSC01
- 2025-12-12📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-07-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-01-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-12-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-15📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-09-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-09-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-15📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-09-01➕WILLIAMS, Matthew appointeddirector
- 2023-09-01➖DAVIES, Cari Angharad resigneddirector
- 2023-06-08📄memorandum-articlesincorporation · MA
- 2023-06-08📄resolutionresolution · RESOLUTIONS
- 2023-06-08📄capital-name-of-class-of-sharescapital · SH08
- 2023-06-07📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2019-04-27🏢Company incorporatedAs AFFINITY PARTNERSHIP GROUP LTD
- 2019-04-27➕DAVIES, Cari Angharad appointeddirector
- 2019-04-27➕SPAREY, Adam James appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Matthew Williams Individual · British · DOB 06/1988 · age 38 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/09/2023 |
2 historic (ceased) PSCs
- Mr Adam James Spareyceased 04/03/2026· 50-75% shares · 50-75% voting · board control
- Miss Cari Angharad Daviesceased 01/09/2023· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A & K ACCOUNTING AND PAYROLL SERVICES LTD→ 14020271 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| A J K CONSULTING SERVICES LIMITED→ 12741311 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| A K ACCOUNTANCY LTD→ 04709933 · est 2003 · no financials extracted | — | — | — | — | 23y | — | — |
| AET CONSULTING SERVICES LTD→ 12919419 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AFSB SOLUTIONS LTD→ 09411792 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AFTAB FOROZE CONSULTANCIES LIMITED→ 05458375 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| AFTER A LIKENESS LTD→ 11818954 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AG GEO-CONSULTANTS LTD→ 12671870 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AG SURVEYS LIMITED→ 08042991 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AGENCY COVER 24/7 LTD→ 11559553 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AGILE FINANCE CONSULTING LTD→ 16105604 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AGILE FRAMEWORKS LTD→ 12860921 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-04-27
Jurisdictionengland-wales
Primary SIC78300 — Human resources provision and management of human resources functions
Registered office
Whiteladies Business Centre 12 Whiteladies Road
Clifton
Bristol
BS8 1PD
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-05-07
Last: 2026-04-23
Officers (1 active · 2 resigned)
WILLIAMS, Matthew→
Activedirector · ~38y · appointed 2023-09-01
View their other companies + combined net worth →
DAVIES, Cari Angharad→
Resigneddirector · ~35y · appointed 2019-04-27 · resigned 2023-09-01
SPAREY, Adam James→
Resigneddirector · ~44y · appointed 2019-04-27 · resigned 2026-03-04
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Sonovate Sonovate Limited | A registered charge | — | 19/03/2026 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (33 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-23
capital-cancellation-shares
capital · SH06
2026-04-22
capital-return-purchase-own-shares
capital · SH03
2026-04-22
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-04-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-07
termination-director-company-with-name-termination-date
officers · TM01
2026-04-07
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2026-03-19
legacy
miscellaneous · RP01PSC01
2026-02-20
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-14