ALEXANDRIA FRAGRANCES LTD
🏛️Establishedactive
11981901 · ltd · incorporated 2019-05-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£80.5k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £80,479
Net assets shrinking
Down £11,375 YoY
Cash YoY
+11%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£73k
↑ 11% YoY
Net Worth
£80k
↓ 12% YoY
Current Assets
£111k
↑ 23% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £80.5k | £91.9k |
| Current assets | £111.2k | £90.5k |
| Cash | £72.7k | £65.2k |
| Debtors | £32.3k | £1.9k |
| Net assets | £80.5k | £91.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
7
filings
- • 4 persons-with-significant-control
- • 2 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2026-03-28📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-03-26📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-27📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-01-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-03-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-01➕MORAN, Rachel Marie appointeddirector
- 2022-06-27📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2022-06-27📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2022-06-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-21📄gazette-filings-brought-up-to-dategazette · DISS40
- 2021-09-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-10📄gazette-notice-compulsorygazette · GAZ1
- 2021-02-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-05-07🏢Company incorporatedAs ALEXANDRIA FRAGRANCES LTD
- 2019-05-07➕WRENCH, David appointeddirector
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Wrench Individual · British · DOB 09/1978 · age 48 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 07/05/2019 |
Mrs Rachel Marie Moran Individual · British · DOB 11/1981 · age 45 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 27/02/2026 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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| ALAN BALL SOCCER LTD.→ 06136423 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| ALBYKOV LTD→ 16094029 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALESSANDRO LUCA ACCESSORIES LTD→ 16101568 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALESSANDRO LUCA T/A MY HOME ROCKS LTD→ 15910733 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-05-07
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
C/O Beaumont & Co Martland Mill Mart Lane
Burscough
Ormskirk
Beaumont & Co
L40 0SD
England
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-02-25
Last: 2026-02-11
Officers (2 active · 0 resigned)
MORAN, Rachel Marie→
Activedirector · ~45y · appointed 2024-02-01
View their other companies + combined net worth →
WRENCH, David→
Activedirector · ~48y · appointed 2019-05-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (26 total)
change-person-director-company-with-change-date
officers · CH01
2026-03-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-26
change-person-director-company-with-change-date
officers · CH01
2026-03-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-27
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-02-27
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-22
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-06
appoint-person-director-company-with-name-date
officers · AP01
2024-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-12
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-09
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2022-06-27