ADVOCATE MARKETING COMMUNICATIONS LIMITED

🏛️Establishedactive
11985692 · ltd · incorporated 2019-05-08
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2025
Net worth
£188.2k
book net assets
Opportunity
76/100
Strong
🔔
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £188,164
Cash YoY
+5%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£277k
↑ 5.0% YoY
Net Worth
£188k
↑ 31% YoY
Current Assets
£307k
↑ 16% YoY
Current Liabilities
£0£61k£123k£184k£245k£307kDec 2024Dec 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-12-312024-12-31
Total assets£188.2k£143.4k
Current assets£306.7k£263.4k
Cash£276.6k£263.3k
Debtors£30.1k£100
Net assets£188.2k£143.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 2 officers
  • 1 confirmation-statement
Last 180 days
4
filings
  • 2 officers
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-05-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-05-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-01-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-01-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-01-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-01-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-02-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-01-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-03-12
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2020-03-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-02-05
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  12. 2019-11-06
    DAWSON, Matthew James Sutherland appointed
    director
  13. 2019-11-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2019-11-04
    BIGG, Sally Jane Janet appointed
    director
  15. 2019-11-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  16. 2019-10-29
    STANSFIELD, Laura Jill appointed
    director
  17. 2019-10-29
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2019-05-08
    🏢
    Company incorporated
    As ADVOCATE MARKETING COMMUNICATIONS LIMITED
  19. 2019-05-08
    PARSONS, Oliver Martin appointed
    director
  20. 2019-05-08
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

48/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.

Succession & seller-readiness

40/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Oliver Martin Parsons
Individual · British · DOB 08/1967 · age 59
75100%
75–100%board control75-100% shares · 75-100% voting · board control08/05/2019
Mr Matthew James Sutherland Dawson
Individual · British · DOB 10/1972 · age 54
2550%
25-50% shares12/03/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-05-08
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

6 Netherton Road
Twickenham
TW1 1LZ
England

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-05-21
Last: 2026-05-07

Officers (4 active · 0 resigned)

BIGG, Sally Jane Janet
director · ~60y · appointed 2019-11-04
View their other companies + combined net worth →
Active
DAWSON, Matthew James Sutherland
director · ~54y · appointed 2019-11-06
View their other companies + combined net worth →
Active
PARSONS, Oliver Martin
director · ~59y · appointed 2019-05-08
View their other companies + combined net worth →
Active
STANSFIELD, Laura Jill
director · ~42y · appointed 2019-10-29
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (22 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-19
change-person-director-company-with-change-date
officers · CH01
2026-05-19
change-person-director-company-with-change-date
officers · CH01
2026-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-01-15
confirmation-statement-with-updates
confirmation-statement · CS01
2020-05-11