ADVOCATE MARKETING COMMUNICATIONS LIMITED
Opportunity 76/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £188.2k | £143.4k |
| Current assets | £306.7k | £263.4k |
| Cash | £276.6k | £263.3k |
| Debtors | £30.1k | £100 |
| Net assets | £188.2k | £143.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 officers
- • 1 confirmation-statement
- • 2 officers
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (20 events)Click to expand
- 2026-05-19📄change-person-director-company-with-change-dateofficers · CH01
- 2026-05-19📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-03-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-03-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-02-05📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2019-11-06➕DAWSON, Matthew James Sutherland appointeddirector
- 2019-11-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-11-04➕BIGG, Sally Jane Janet appointeddirector
- 2019-11-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-10-29➕STANSFIELD, Laura Jill appointeddirector
- 2019-10-29📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-05-08🏢Company incorporatedAs ADVOCATE MARKETING COMMUNICATIONS LIMITED
- 2019-05-08➕PARSONS, Oliver Martin appointeddirector
- 2019-05-08📄incorporation-companyincorporation · NEWINC
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
Red flags
cleanShareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Oliver Martin Parsons Individual · British · DOB 08/1967 · age 59 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 08/05/2019 |
Mr Matthew James Sutherland Dawson Individual · British · DOB 10/1972 · age 54 | 25–50% | — | 25-50% shares | 12/03/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ADNAN ALI ADVISORY LTD→ 16929423 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADVANTAGE COMMUNICATIONS LIMITED→ 05716652 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| ADVISE LEGAL CONSULTANCY LTD→ 10959570 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AEGIS TALENT LTD→ 15103433 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AERO KEEN LTD→ 16916792 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AEROTHEON LTD→ 15200132 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 0 resigned)
Click a director name to see their full track record across all companies.