WHYAYE LTD.
🏛️Establishedactive
12020479 · ltd · incorporated 2019-05-28
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 4.6y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 76/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
🏦
Refinance opportunity
1 live charge · oldest 4.6y
75/100
ready
Refinance conversation should be productive — structure clean and timing right.
- · Charge age ~4.6 years — mid-life; refi window approaching.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 23/100 — clean.
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
11 officers (2 active, 11 linked, 9 with DOB)
86
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
18 connected companies via shared directors
90
Filing history
71 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
6
filings
- • 2 accounts
- • 2 other
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (45 events)Click to expand
- 2026-03-02➖MCSWIGGAN, Claire resignedsecretary
- 2026-03-02📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2026-02-19📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2026-02-19📄legacyaccounts · PARENT_ACC
- 2026-02-19📄legacyother · GUARANTEE2
- 2026-02-19📄legacyother · AGREEMENT2
- 2025-11-04📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-04📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-10-31➕CAMERON, Lisa Gwen appointeddirector
- 2025-10-31➖HUGHES, Adam Justin resigneddirector
- 2025-10-31➖ORR, Stuart Alan Halyburton resigneddirector
- 2025-06-25📄memorandum-articlesincorporation · MA
- 2025-06-25📄resolutionresolution · RESOLUTIONS
- 2025-05-09📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2025-04-24➕MCSWIGGAN, Claire appointedsecretary
- 2025-04-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-04-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-31➕COWLING, Christabel Helen appointeddirector
- 2025-03-31➖JORDAN, Gavin Alexander resigneddirector
- 2025-03-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-03-27📄legacyaccounts · PARENT_ACC
- 2025-03-27📄legacyother · GUARANTEE2
- 2025-03-27📄legacyother · AGREEMENT2
- 2025-03-26📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2025-03-26📄legacyaccounts · PARENT_ACC
- 2025-03-26📄legacyother · GUARANTEE2
- 2025-03-26📄legacyother · AGREEMENT2
- 2025-03-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-21➕HUGHES, Adam Justin appointeddirector
- 2025-03-21➖MALHOTRA, Asheesh resigneddirector
- 2024-02-19➕JORDAN, Gavin Alexander appointeddirector
- 2024-02-19➖SCOURFIELD, David Haydn resigneddirector
- 2023-05-11➖BROAD, Joshua Anthony resignedsecretary
- 2023-05-11➖BROAD, Joshua Anthony resigneddirector
- 2023-05-11➕MALHOTRA, Asheesh appointeddirector
- 2023-05-11➕ORR, Stuart Alan Halyburton appointeddirector
- 2023-05-11➖ROBSON-NORMAN, Maureen Sharon resigneddirector
- 2023-05-11➕SCOURFIELD, David Haydn appointeddirector
- 2023-05-11🔓Charge satisfied #1
- 2021-10-19🔒Charge registered #1Lender: Lloyds Bank Commercial Finance LTD
- 2020-01-30➕BROAD, Joshua Anthony appointeddirector
- 2019-11-27➕BROAD, Joshua Anthony appointedsecretary
- 2019-05-28🏢Company incorporatedAs WHYAYE LTD.
- 2019-05-28➕ROBSON-NORMAN, Maureen Sharon appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·3 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: MCSWIGGAN, Claire resigned 2026-03-02; HUGHES, Adam Justin resigned 2025-10-31; ORR, Stuart Alan Halyburton resigned 2025-10-31
Group structure
Ey Professional Services Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Ey Professional Services Limited
Corporate parent · holds 75-100% shares
⬇
WHYAYE LTD.
This company · 12020479
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ey Professional Services Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 11/05/2023 |
1 historic (ceased) PSC
- Mr Maureen Sharon Robson-Normanceased 11/05/2023· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 54 BIT STUDIOS LTD→ 13436200 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-05-28
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities
Registered office
1 More London Place
London
SE1 2AF
United Kingdom
Filing status
Accounts
Next due: 2027-03-31
Last made up to: 2025-06-27
Confirmation statement
Next due: 2027-02-14
Last: 2026-01-31
Officers (2 active · 9 resigned)
CAMERON, Lisa Gwen→
Activedirector · ~58y · appointed 2025-10-31
View their other companies + combined net worth →
COWLING, Christabel Helen→
Activedirector · ~57y · appointed 2025-03-31
View their other companies + combined net worth →
BROAD, Joshua Anthony→
Resignedsecretary · appointed 2019-11-27 · resigned 2023-05-11
MCSWIGGAN, Claire→
Resignedsecretary · appointed 2025-04-24 · resigned 2026-03-02
BROAD, Joshua Anthony→
Resigneddirector · ~33y · appointed 2020-01-30 · resigned 2023-05-11
HUGHES, Adam Justin→
Resigneddirector · ~57y · appointed 2025-03-21 · resigned 2025-10-31
JORDAN, Gavin Alexander→
Resigneddirector · ~52y · appointed 2024-02-19 · resigned 2025-03-31
MALHOTRA, Asheesh→
Resigneddirector · ~51y · appointed 2023-05-11 · resigned 2025-03-21
ORR, Stuart Alan Halyburton→
Resigneddirector · ~59y · appointed 2023-05-11 · resigned 2025-10-31
ROBSON-NORMAN, Maureen Sharon→
Resigneddirector · ~50y · appointed 2019-05-28 · resigned 2023-05-11
SCOURFIELD, David Haydn→
Resigneddirector · ~54y · appointed 2023-05-11 · resigned 2024-02-19
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Lloyds Banking Group Lloyds Bank Commercial Finance LTD | A registered charge | — | 19/10/2021 | 11/05/2023 |
Recent filings (71 total)
termination-secretary-company-with-name-termination-date
officers · TM02
2026-03-02
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2026-02-19
legacy
accounts · PARENT_ACC
2026-02-19
legacy
other · GUARANTEE2
2026-02-19
legacy
other · AGREEMENT2
2026-02-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-05
termination-director-company-with-name-termination-date
officers · TM01
2025-11-04
termination-director-company-with-name-termination-date
officers · TM01
2025-11-04
appoint-person-director-company-with-name-date
officers · AP01
2025-11-04
memorandum-articles
incorporation · MA
2025-06-25
resolution
resolution · RESOLUTIONS
2025-06-25
appoint-person-secretary-company-with-name-date
officers · AP03
2025-05-09
appoint-person-director-company-with-name-date
officers · AP01
2025-04-10
termination-director-company-with-name-termination-date
officers · TM01
2025-04-02
appoint-person-director-company-with-name-date
officers · AP01
2025-03-27