A COUNSELL (CHESHIRE) LIMITED
🏛️Establishedactive
12088866 · ltd · incorporated 2019-07-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other human health activities
Sector: Human health & social work
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Average employees | — | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
1
filing
- • 1 accounts
Last 180 days
2
filings
- • 1 accounts
- • 1 address
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
- 2026-04-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-12-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-04-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-07-06📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-11-01📄change-person-director-company-with-change-dateofficers · CH01
- 2022-10-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-02-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-06🏢Company incorporatedAs A COUNSELL (CHESHIRE) LIMITED
- 2019-07-06➕COUNSELL, Amy Brooke appointeddirector
- 2019-07-06➕COUNSELL, Andrew Paul, Dr appointeddirector
- 2019-07-06📄incorporation-companyincorporation · NEWINC
Owner dependency
86/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "COUNSELL" — strong identity link between founder and business.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Dr Andrew Paul Counsell Individual · British · DOB 05/1979 · age 47 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/07/2019 |
Mrs Amy Brooke Counsell Individual · British · DOB 09/1982 · age 44 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/07/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-07-06
Jurisdictionengland-wales
Primary SIC86900 — Other human health activities
Registered office
Suite G2 The Business Centre Cardiff House
Cardiff Road
Barry
Vale Of Glamorgan
CF63 2AW
United Kingdom
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-19
Last: 2025-07-05
Officers (2 active · 0 resigned)
COUNSELL, Amy Brooke→
Activedirector · ~44y · appointed 2019-07-06
View their other companies + combined net worth →
COUNSELL, Andrew Paul, Dr→
Activedirector · ~47y · appointed 2019-07-06
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (19 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-12-15
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-23
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-15
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-15
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-06
change-person-director-company-with-change-date
officers · CH01
2023-07-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-11-01
change-person-director-company-with-change-date
officers · CH01
2022-11-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-10-11
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-10