ALPHA MERCHANTS LTD

🏛️Establishedactive
12114335 · ltd · incorporated 2019-07-22
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Why now
Window steady · low confidence
Stable recent picture — watch for any upcoming trigger event.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: SIC 46130
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (83/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
12 connected companies via shared directors
81
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-04-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-01-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-07-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-05-28
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  7. 2021-04-11
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2020-11-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2020-11-02
    FROST, David Charles appointed
    director
  10. 2019-10-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2019-07-22
    🏢
    Company incorporated
    As ALPHA MERCHANTS LTD
  12. 2019-07-22
    FROST, Elliott William appointed
    director
  13. 2019-07-22
    FROST, Leo Frederick appointed
    director
  14. 2019-07-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Leo Frederick Frost
Individual · British · DOB 08/2000 · age 26
5075%
50–75%board control50-75% shares · 50-75% voting · board control22/07/2019
Mr Elliott William Frost
Individual · British · DOB 04/1997 · age 29
2550%
25–50%board control25-50% shares · 25-50% voting · board control22/07/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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12834467 · est 2020 · no financials extracted
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09506424 · est 2015 · no financials extracted
11y
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15332313 · est 2023 · no financials extracted
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BERRYMART LTD
07395922 · est 2010 · no financials extracted
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BESTPRICEWHOLESALE LTD
16804120 · est 2025 · no financials extracted
BETA VALVE SYSTEMS LTD
01740537 · est 1983 · no financials extracted
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11673288 · est 2018 · no financials extracted
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17088761 · est 2026 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-07-22
Jurisdictionengland-wales
Primary SIC46130 — SIC 46130

Registered office

2 Claridge Court
Lower Kings Road
Berkhamsted
Hertfordshire
HP4 2AF
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-08-01
Last: 2025-07-18

Officers (3 active · 0 resigned)

FROST, David Charles
director · ~63y · appointed 2020-11-02
View their other companies + combined net worth →
Active
FROST, Elliott William
director · ~29y · appointed 2019-07-22
View their other companies + combined net worth →
Active
FROST, Leo Frederick
director · ~26y · appointed 2019-07-22
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (16 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-31
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-31
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-19
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-17
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-03
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2021-05-28
accounts-with-accounts-type-dormant
accounts · AA
2021-04-11
appoint-person-director-company-with-name-date
officers · AP01
2020-11-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2019-10-10