A4F SPORTS CLOTHING LTD

🏛️Establishedactive
12131208 · ltd · incorporated 2019-07-31
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2024
Net worth
£47.2k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: SIC 46160
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £47,239

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£47k
↑ 39% YoY
Current Assets
£51k
↑ 32% YoY
Current Liabilities
£0£10k£21k£31k£41k£51kJul 2023Jul 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-07-312023-07-31
Total assets£47.2k£34.0k
Current assets£51.5k£39.0k
Net assets£47.2k£34.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
  1. 2025-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-04-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-04-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-08-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-08-24
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2020-08-24
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2020-08-07
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2020-08-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2019-12-12
    KIRK-ELLIS, Hayley Elizabeth appointed
    director
  11. 2019-12-12
    HEARN, Robert resigned
    director
  12. 2019-07-31
    🏢
    Company incorporated
    As A4F SPORTS CLOTHING LTD
  13. 2019-07-31
    KIRK-ELLIS, Matthew appointed
    director
  14. 2019-07-31
    HEARN, Robert appointed
    director
  15. 2019-07-31
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Hayley Elizabeth Kirk-Ellis
Individual · British · DOB 08/1978 · age 48
2550%
25-50% shares12/12/2019
Mr Matthew Kirk-Ellis
Individual · British · DOB 08/1976 · age 50
2550%
25-50% shares31/07/2019
1 historic (ceased) PSC
  • Mr Robert Hearnceased 12/12/2019· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-07-31
Jurisdictionengland-wales
Primary SIC46160 — SIC 46160

Registered office

Aspire 4 Fitness Debdale Lane Ind. Est.
Debdale Lane
Keyworth
Nottinghamshire
NG12 5HN
England

Filing status

Accounts
Next due: 2026-04-30
Last made up to: 2024-07-31
Confirmation statement
Next due: 2026-08-13
Last: 2025-07-30

Officers (2 active · 1 resigned)

KIRK-ELLIS, Hayley Elizabeth
director · ~48y · appointed 2019-12-12
View their other companies + combined net worth →
Active
KIRK-ELLIS, Matthew
director · ~50y · appointed 2019-07-31
View their other companies + combined net worth →
Active
HEARN, Robert
director · ~27y · appointed 2019-07-31 · resigned 2019-12-12
Resigned

Click a director name to see their full track record across all companies.

Recent filings (16 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-03
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-03
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-02
confirmation-statement-with-updates
confirmation-statement · CS01
2020-08-26
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-08-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2020-08-24
appoint-person-director-company-with-name-date
officers · AP01
2020-08-07
termination-director-company-with-name-termination-date
officers · TM01
2020-08-07