ALIZA HOME DECOR LTD

💤Zombieactive
12188151 · ltd · incorporated 2019-09-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
book net assets
Opportunity
76/100
Strong
🔔
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What this business does
Primary activity: Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Sept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-09-302023-09-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
  • 2 persons-with-significant-control
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-01-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2026-01-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  3. 2025-09-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2024-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-02-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2024-02-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2023-11-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2023-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-06-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-05-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-11-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2019-09-04
    🏢
    Company incorporated
    As ALIZA HOME DECOR LTD
  13. 2019-09-04
    NASERI, Najibullah appointed
    director
  14. 2019-09-04
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Najibullah Naseri
Individual · British · DOB 01/1962 · age 64
75100%
75–100%board control75-100% shares · 75-100% voting · board control04/09/2019
1 historic (ceased) PSC
  • Mrs Sedyeh Nasericeased 01/01/2026· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-09-04
Jurisdictionengland-wales
Primary SIC47789 — Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)

Registered office

114a High Street
Watford
WD17 2BJ
England

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2027-02-04
Last: 2026-01-21

Officers (1 active · 0 resigned)

NASERI, Najibullah
director · ~64y · appointed 2019-09-04
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (19 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-21
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-01-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-02-05
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-02-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-11-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-06