ADT MARKETING LIMITED
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Total assets | £880.1k | £764.6k |
| Current assets | £1.74M | £1.36M |
| Cash | £264.8k | £206.9k |
| Debtors | £847.2k | £472.1k |
| Net assets | £-17.6k | £12.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
- • 1 accounts
Corporate timeline (17 events)Click to expand
- 2026-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-08-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2025-06-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-17📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-09-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-12📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2024-09-03📄gazette-notice-compulsorygazette · GAZ1
- 2022-11-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-17📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-06-17📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-11-03📄change-person-director-company-with-change-dateofficers · CH01
- 2021-11-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-12-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-12🏢Company incorporatedAs ADT MARKETING LIMITED
- 2019-09-12➕THORNLEY, Lee appointeddirector
- 2019-09-12📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanGroup structure
Adt Marketing Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Adt Marketing Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 12/09/2021 |
1 historic (ceased) PSC
- Mr Lee Thornleyceased 12/09/2021· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.