AD ASTRA ASSOCIATES LTD
🏛️Establishedactive
12272667 · ltd · incorporated 2019-10-21
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
3 years of iXBRL accounts extracted + narrative notes parsed
95
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
3 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-10-31 | 2024-10-31 | 2023-10-31 |
|---|---|---|---|
| Average employees | 200 | 200 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
1
filing
- • 1 accounts
Last 180 days
6
filings
- • 2 persons-with-significant-control
- • 2 officers
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2026-07-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-02-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-11📄change-person-director-company-with-change-dateofficers · CH01
- 2026-02-11📄change-person-director-company-with-change-dateofficers · CH01
- 2026-02-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-07-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-08📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-04-06➕BAILEY, Kristy Kay appointeddirector
- 2021-03-22📄change-person-director-company-with-change-dateofficers · CH01
- 2021-03-22📄elect-to-keep-the-directors-residential-address-register-information-on-the-public-registerofficers · EH02
- 2021-03-22📄elect-to-keep-the-secretaries-register-information-on-the-public-registerofficers · EH03
- 2021-03-22📄elect-to-keep-the-directors-register-information-on-the-public-registerofficers · EH01
- 2021-03-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-04-16📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-04-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-10-21🏢Company incorporatedAs AD ASTRA ASSOCIATES LTD
- 2019-10-21➕BAILEY, Scott Richard appointeddirector
Owner dependency
79/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Scott Richard Bailey Individual · American · DOB 01/1962 · age 64 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2020 |
Mrs Kristy Kay Bailey Individual · American · DOB 10/1962 · age 64 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 31/10/2019 |
1 historic (ceased) PSC
- Mr Scott Richard Baileyceased 31/10/2019· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Technology · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AFFINITY DIGITAL (TECHNOLOGY) LIMITED→ 05012752 · est 2004 · no financials extracted | — | — | — | — | 22y | — | — |
| AGILE COACHING LTD→ 11574000 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AGNITURE LIMITED→ 05463600 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| AI COSMOS STUDIOS LTD→ 14812174 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AI MEDIA GROUP LTD→ 16084892 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AI MEDIA MARKETING LTD→ 16145775 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AI TASK NETWORK LTD→ 17051193 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AI-MED LTD→ 15475939 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AI2EV LIMITED→ 11186534 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AIAIO LTD→ 15235042 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AIM CORTEX LIMITED→ 17012294 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AIM TECHNOLOGY PARTNERSHIP LTD→ 07544031 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-10-21
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities
Registered office
269 Farnborough Road
Farnborough
GU14 7LY
England
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2027-04-30
Last: 2026-04-16
Officers (2 active · 0 resigned)
BAILEY, Kristy Kay→
Activedirector · ~64y · appointed 2021-04-06
View their other companies + combined net worth →
BAILEY, Scott Richard→
Activedirector · ~64y · appointed 2019-10-21
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (30 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-07-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-12
change-person-director-company-with-change-date
officers · CH01
2026-02-11
change-person-director-company-with-change-date
officers · CH01
2026-02-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-04-22