ACCOLADE MEDIA GROUP LTD

💤Zombieactive
12308153 · ltd · incorporated 2019-11-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Nov 2024
Net worth
£-7.5k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Video production activities
Sector: Information & communication
ALSO REGISTERED FOR
  • 73110Advertising agencies
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £7,513
Net assets shrinking
Down £8,390 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£8k
↓ 957% YoY
Current Assets
£717
↓ 41% YoY
Current Liabilities
-£8k-£6k-£4k-£2k-£524£1kNov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-302023-11-30
Total assets£-5.6k£877
Current assets£717£1.2k
Net assets£-7.5k£877

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2025-09-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-01-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-12-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-12-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-05-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-04-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-02-05
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  9. 2022-02-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2022-02-01
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2021-06-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2019-11-11
    🏢
    Company incorporated
    As ACCOLADE MEDIA GROUP LTD
  13. 2019-11-11
    HUDDY, Jonathan David appointed
    director
  14. 2019-11-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Jonathan David Huddy
Individual · British · DOB 02/1980 · age 46
75100%
75–100%board control75-100% shares · 75-100% voting · board control11/11/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2019-11-11
Jurisdictionengland-wales
Primary SIC59112 — Video production activities

Registered office

Northend Long Street
Foston
Grantham
NG32 2LD
England

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-23
Last: 2025-11-09

Officers (1 active · 0 resigned)

HUDDY, Jonathan David
director · ~46y · appointed 2019-11-11
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (18 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-12-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-06
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-13
change-person-director-company-with-change-date
officers · CH01
2024-12-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-01
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-10
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-08
gazette-filings-brought-up-to-date
gazette · DISS40
2022-02-05
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-04
gazette-notice-compulsory
gazette · GAZ1
2022-02-01