21HOBNAILS LTD

💤Zombieactive
12331314 · ltd · incorporated 2019-11-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Nov 2024
Net worth
£-21.1k
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £21,119
Cash YoY
-27%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£409
↓ 27% YoY
Net Worth
-£21k
↓ 10% YoY
Current Assets
£409
↓ 27% YoY
Current Liabilities
-£21k-£17k-£12k-£8k-£4k£560Nov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-11-302023-11-30
Total assets£-21.1k£-19.1k
Current assets£409£560
Cash£409£560
Net assets£-21.1k£-19.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-08-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-08-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-03-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-03-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2024-03-01
    CHETROI, Alexandru resigned
    director
  6. 2023-08-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-08-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-07-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2022-01-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2022-01-01
    CHETROI, Alexandru appointed
    director
  11. 2021-06-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-03-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  13. 2021-03-04
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2021-03-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2021-03-03
    KETROY, Andrey appointed
    director
  16. 2021-03-03
    CHETROI, Victor resigned
    director
  17. 2021-03-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2021-03-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  19. 2019-11-25
    🏢
    Company incorporated
    As 21HOBNAILS LTD
  20. 2019-11-25
    CHETROI, Victor appointed
    director
  21. 2019-11-25
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Andrey Ketroy
Individual · Russian · DOB 09/1993 · age 33
75100%
75-100% shares04/03/2021
1 historic (ceased) PSC
  • Mr Victor Chetroiceased 04/03/2021· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-11-25
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

124 City Road
London
EC1V 2NX
England

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2027-03-18
Last: 2026-03-04

Officers (1 active · 2 resigned)

KETROY, Andrey
director · ~33y · appointed 2021-03-03
View their other companies + combined net worth →
Active
CHETROI, Alexandru
director · ~56y · appointed 2022-01-01 · resigned 2024-03-01
Resigned
CHETROI, Victor
director · ~50y · appointed 2019-11-25 · resigned 2021-03-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (22 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-24
change-person-director-company-with-change-date
officers · CH01
2024-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-04
termination-director-company-with-name-termination-date
officers · TM01
2024-03-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-07
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-07-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-08
appoint-person-director-company-with-name-date
officers · AP01
2022-01-04
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-20
confirmation-statement-with-updates
confirmation-statement · CS01
2021-03-04