AG PROMOTIONAL PRODUCTS LTD
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Total assets | £29.6k | £22.2k |
| Current assets | £69.2k | £55.7k |
| Net assets | £29.4k | £17.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (8 events)Click to expand
- 2025-02-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-04-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-11-26🏢Company incorporatedAs AG PROMOTIONAL PRODUCTS LTD
- 2019-11-26➕GOLD, Stephen Alan appointeddirector
- 2019-11-26📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 70 — succession pressure is live.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Stephen Alan Gold Individual · British · DOB 08/1956 · age 70 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 26/11/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Retail · OX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A LITTLES & CO LTD→ 14694916 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AFRICA BOOK CENTRE LIMITED→ 02365309 · est 1989 · no financials extracted | — | — | — | — | 37y | — | — |
| AFRICAN CHILDREN'S FUND LTD→ 05708741 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| AHY MEDYA LTD→ 17118990 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AIDI DZ LTD→ 14674467 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AJ BEAUTY SUPPLIES LIMITED→ 13033597 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AL SHAAM ATHENAEUM LIMITED→ 16129331 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALAM DISTRIBUTION LTD→ 15175987 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALAM MART LTD→ 17095902 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALB COLLECTIONS APPAREL LTD→ 17036147 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALBA'S TRADITIONAL BUTCHERS LTD→ 10818694 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALBION AND PHOENIX LTD→ 17036730 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.