HERU HOLDINGS LIMITED

💤Zombieactive
12352192 · ltd · incorporated 2019-12-06
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2023
Net worth
book net assets
Opportunity
68/100
Strong
🔔
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What this business does
Primary activity: Buying and selling of own real estate
Sector: Real estate
Investor take
Pass (distressed without resilience)
Distressed property-backed borrower — structural issues outweigh the discount.

Opportunity 68/100 (strong), bankability 60/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100).

🏦

Refinance opportunity

1 live charge · oldest 4.3y

35/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Charge age ~4.3 years — mid-life; refi window approaching.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
17 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
50
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2022Dec 2023

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2023-12-312022-12-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 2 gazette
  • 1 confirmation-statement
Last 180 days
3
filings
  • 2 gazette
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2026-03-18
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  2. 2026-03-17
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  3. 2025-04-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-01-09
    WRAY, Yvonne Mary, Mrs. resigned
    director
  5. 2024-01-09
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2023-12-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-12-20
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  8. 2022-10-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-03-09
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  10. 2022-03-03
    🔒
    Charge registered #1
    Lender: Charter Court Financial Services Limited
  11. 2021-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2021-08-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2019-12-06
    🏢
    Company incorporated
    As HERU HOLDINGS LIMITED
  14. 2019-12-06
    WRAY, Keith Donald appointed
    director
  15. 2019-12-06
    WRAY, Yvonne Mary, Mrs. appointed
    director
  16. 2019-12-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 68 — succession pressure is live.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2025-12-30

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs. Yvonne Mary Wray
Individual · British · DOB 03/1960 · age 66
2550%
25–50%board control25-50% shares · 25-50% voting · board control06/12/2019
Mr Keith Donald Wray
Individual · British · DOB 09/1958 · age 68
2550%
25–50%board control25-50% shares · 25-50% voting · board control06/12/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-12-06
Jurisdictionengland-wales
Primary SIC68100 — Buying and selling of own real estate

Registered office

14th Floor 33 Cavendish Square
London
W1G 0PW
United Kingdom

Filing status

Accounts
Next due: 2025-12-30OVERDUE
Last made up to: 2023-12-31
Confirmation statement
Next due: 2026-12-19
Last: 2025-12-05

Officers (1 active · 1 resigned)

WRAY, Keith Donald
director · ~68y · appointed 2019-12-06
View their other companies + combined net worth →
Active
WRAY, Yvonne Mary, Mrs.
director · ~66y · appointed 2019-12-06 · resigned 2024-01-09
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Precise Mortgages
Charter Court Financial Services Limited
A registered charge1 property03/03/2022
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (17 total)

gazette-filings-brought-up-to-date
gazette · DISS40
2026-03-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-17
gazette-notice-compulsory
gazette · GAZ1
2026-03-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-17
termination-director-company-with-name-termination-date
officers · TM01
2024-01-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-21
change-account-reference-date-company-previous-shortened
accounts · AA01
2023-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-31
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2022-03-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-08-06