ADA17
🏛️Establishedactive
12412248 · private-unlimited · incorporated 2020-01-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Security dealing on own account
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
1
filing
- • 1 capital
Last 90 days
1
filing
- • 1 capital
Last 180 days
2
filings
- • 1 capital
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2026-04-25📄capital-allotment-new-class-of-sharescapital · SH09
- 2025-10-15📄memorandum-articlesincorporation · MA
- 2025-10-15📄resolutionresolution · RESOLUTIONS
- 2023-08-18📍change-sail-address-company-with-new-addressaddress · AD02
- 2023-01-06📄change-person-director-company-with-change-dateofficers · CH01
- 2023-01-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-07📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-01-01➕SYMONS, Aaleyah Katelin appointeddirector
- 2020-06-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-05-04📄capital-allotment-new-class-of-sharescapital · SH09
- 2020-01-20🏢Company incorporatedAs ADA17
- 2020-01-20➕BESTWICK, Deborah Jayne appointeddirector
- 2020-01-20📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Aaleyah Katelin Symons Individual · British · DOB 02/1996 · age 30 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 20/01/2020 |
Ms Deborah Jayne Bestwick Individual · British · DOB 03/1970 · age 56 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 31/03/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Financial services · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACTIVE MORTGAGE SOLUTIONS (EAST ANGLIA) LIMITED→ 05332640 · est 2005 · no financials extracted | — | — | — | — | 21y | — | — |
| ADB ASSOCIATES LIMITED→ 16653560 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AH JAMES FINANCIAL LIMITED→ 11143444 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AJ CRUZ BUCK LIMITED→ 14956893 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALAN BOSWELL & COMPANY LIMITED→ 04379208 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ALAN BOSWELL INSURANCE BROKERS LIMITED→ 02591252 · est 1991 · no financials extracted | — | — | — | — | 35y | — | — |
| ALMARY GREEN INVESTMENTS LIMITED→ 04205433 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| ALVEA→ 12669023 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AMDEEPCHA INVESTMENTS LIMITED→ 09495669 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AMESWORKS LIMITED→ 16970354 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AMJOSA LIMITED→ 10050776 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| AMJOSA PARTNERSHIP (GP) LIMITED→ 10043753 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeprivate-unlimited
Incorporated2020-01-20
Jurisdictionengland-wales
Primary SIC64991 — Security dealing on own account
Registered office
1 St James Court
Norwich
Norfolk
NR3 1RU
Filing status
Accounts
Next due: —
Last made up to: —
Confirmation statement
Next due: 2027-02-02
Last: 2026-01-19
Officers (2 active · 0 resigned)
BESTWICK, Deborah Jayne→
Activedirector · ~56y · appointed 2020-01-20
View their other companies + combined net worth →
SYMONS, Aaleyah Katelin→
Activedirector · ~30y · appointed 2022-01-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (16 total)
capital-allotment-new-class-of-shares
capital · SH09
2026-04-25
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-19
memorandum-articles
incorporation · MA
2025-10-15
resolution
resolution · RESOLUTIONS
2025-10-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-19
change-sail-address-company-with-new-address
address · AD02
2023-08-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-19
change-person-director-company-with-change-date
officers · CH01
2023-01-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-01-06
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-01
appoint-person-director-company-with-name-date
officers · AP01
2022-01-07
confirmation-statement-with-updates
confirmation-statement · CS01
2021-01-19
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-06-02
capital-allotment-new-class-of-shares
capital · SH09
2020-05-04